8. Discuss how different types of buyers respond to different types of sales promotions. Which sales promotions are best for loyal customers? Which sales promotions are best for price buyers? Why?
Q: Classify the types of consumer decision making and the level of involvement.
A: The consumer behavior theory benefits marketers in understanding the expectations of the consumers…
Q: How do the factors that influence ethical or unethical decisions interact?
A: Ethics means doing what is right in spite of what the law says. It is also a calculated choice which…
Q: Explore how a firm develops marketing objectives and strategies that contribute to overall…
A: Without clarity on what needs to be accomplished if goals are not defined, your brand will struggle…
Q: Explain domestic corporation with a suitable example.
A: Corporation is a legal entity created by government run by the board of directors. Group of people…
Q: How do marketers attempt to shape consumers’ learning?
A: Marketers- The marketer is a person who works to recognize products and services desired by a set of…
Q: What is customer relationship management? Why is it so important to “manage” this relationship?
A: A customer is a person who will take part in the exchange with the company. He will consume the…
Q: Outline the differences between table d’hôte menu and à la carte menu in catering operation.
A: Both are the type of menu styles in which either of the two is followed in various restaurants…
Q: i need the answer quickly
A: Since you have posted multiple questions, we will solve the first question for you as per our…
Q: Define the North American Industry Classification System and describe how it can be used to identify…
A: Industrial classification system is a particular framework, for dividing various establishments,…
Q: 1) Integrated Marketing Communication- Upon learning the importance of Push and Pull marketing in…
A: Disclaimer: Since you have asked multiple question, so we will solve the first Two question for you.…
Q: Are there ethical risks associated with the implementation of Sseko’s strategy?
A: A marketing strategy can be stated as a plan premeditated and executed by a company to use its…
Q: Define and give example of Retail Advertising
A: Retail advertising is the process by which retailers use in-store (online and offline) advertising…
Q: What are the questions that the business plan should answer?
A: Planning is a step of actions which will be drawn to achieve the disired goal. Business plan…
Q: Explain how ethical decision making can be encouraged.
A: Decision-making is considered as a set of various things like knowledge, values, principles, and…
Q: Compare three targeting strategies.
A: Targeting in marketing implies process which make marketers to select what group of customers' would…
Q: Why would the sale of counterfeit products through its sites be damaging to Alibaba?
A: Social media marketing incorporates strategy of initiating marketing campaigns and programs by using…
Q: Assume the role of a computer salesperson for the Can Do Computer Company selling to a small company…
A: In the given scenarion, this is a role of a computer salesperson for the Can Do Computer Company…
Q: Describe the five steps in the marketing research process.
A: Marketing research is the process in which, feasibility or viability of a product or a particular…
Q: Define Consumerism.
A: Consumers are the final user of a particular product or service and they are the priority of any…
Q: What is big data? Why is it important to marketing research?
A: Big data is defined as data that is so large, fast, or complex that processing it using traditional…
Q: Why is it important for Instagram to create a tailored app experience for each user?
A: Social media marketing is said to techniques of promotion where internet and computer technologies…
Q: Identify what is necessary to manage the effective implementation of marketing strategies
A: Marketing is the process of getting sales increased with strategy of creating awareness about…
Q: What conditions must exist before a marketing exchange can occur? Describe a recent exchange in…
A: *Only the first question is answered as the second question is subjective. Marketing interchange: It…
Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…
A: In order to sell the products or services to customers, every company targets a specific segment of…
Q: Define the term partnership in business.
A: Business can be of several types. Several types of business are sole proprietorship, Partnership…
Q: How can an organization make its competitive advantages sustainable over time? How difficult is it…
A: Sustainable competitive advantage is the process, by which organization can increase it's features,…
Q: Identify the types of political forces in the marketing environment
A: Marketing Environment- The marketing environment involves the internal factors such as customers,…
Q: It is called policy when the government advocates for one industry to affect the economy.
A: Protectioist policies generally focus on foreign purchases but may also include other aspects of…
Q: How can a firm obtain the expertise needed to produce and market its products in, for example, the…
A: Companies' driving force and essential for organic growth is new product development. Companies must…
Q: Define and give example of Comparative Brand Advertisement
A: Advertising is the way through which marketer creates awareness of their particular brand. There are…
Q: What are the reasons for trade restrictions?
A: Trade restrictions are the barriers to trade applied by importing countries. Barriers of trade can…
Q: Discuss the importance of Corporate Social Responsibility, focusing on below three activities that…
A: Business organizations have a responsibility toward the environment and the society in which it…
Q: When considering the strategic planning process, what factors influence the development of a…
A: Strategic planning is the task where management is required to determine business mission and…
Q: Define and give example of Indirect Brand Advertisement
A: In this world of sensationalism and noise, subtlety is the way to stand out. Keeping a milder…
Q: What are the goals of the International Monetary Fund bank.
A: The International Monetary Fund (IMF) is an international organisation with various objectives.…
Q: What is meant by an alien corporation?
A: Every company is a legal entity created by the law. It will have its own identity, rights and…
Q: What types of problems do marketers experience as they interpret legislation?
A: Marketing is a business idea that is done after completing the manufacturing process when delivery…
Q: Insert Format Tools Table
A: Marketing mix is formulated and created by the organization by focusing on the fields of product,…
Q: What is the role of teamwork in implementing the Whole Foods marketing strategy?
A: Teamwork is most essential skill for any employee in any stream. Employees are part of a big company…
Q: How is a domestic corporation different from a foreign corporation and an alien corporation?
A: Corporations kind of business entities dominates the business operations of generally all developed…
Q: Assume you are the business analyst at TechGo. Report to management on the pros and cons of…
A: Mobile phone marketing means doing online marketing activities such as online banking, paying bills,…
Q: Coca-Cola has faced strong criticism for its operations in South India. Despite promoting different…
A: Every company creates various negative impact on its surrounding. But it is the responsibility of…
Q: Why it is required to issue the letter of credit?
A: Selling is the task which includes buyers and sellers and a product to be exchanged. The exchange…
Q: Describe some marketing problems that could be solved through information gained from observation.
A: Problem Recognition is a significant stage in the research process. While carrying out market…
Q: Briefly describe how Nike failed to promote a healthy intercultural and diverse communication…
A: Nike's human resources director confessed that the corporation "failed" to promote and hire women…
Q: The use of technology in education and training: how would you describe it?
A: Technology changes education, changes how students learn, when and where, and empowers them at all…
Q: Explain the following major trends that affects the new marketing landscape together with some…
A: marketing strategies will change as the external factors changes. These major factors can be…
Q: Comment on the ethics of "gaining comparatively at someone elses's expense."
A: Marketing Ethics- Marketing ethics serve as values and moral principles that must be followed during…
Q: what are 3 situations where we should not conduct market research
A: The assets are not accessible : Like the issue of having research being more expensive than helpful,…
Q: Choose the correct answer. How to build customer loyalty? Select one: a. Give at least 30% discount…
A: Through customer loyalty programs, the sellers are able to collect customer information as customers…
8
Step by step
Solved in 2 steps
- 4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”8. Choose a company (it can be the same one as above or a new one) and identify 2 examples of promotions that the company utilizes in the sales process. Explain when each would be effective and draw in more business.v . In what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?
- (1) Why is price sometimes referred to as capturedvalue? (2) Why do companies that embracerelationship marketing focus on “customercommunication” rather than “promotion”?1. With an example , discuss five (5) purposes of promotion . 1. To make consumer aware of a new product 2. To remind consumers the product exists 3. To remind consumers the product’s qualities and the advantages it offers 4. To induce consumer to purchase a specific products 5. To protect a product’s image and retain its market share1.What is the role of sales promotion in marketing? 2.Aside from the negative effect on brand equity, what else are the disadvantages of sales promotion? 3.Base from your own understanding, look for three examples of different product/brand in your home that uses sales promotion. (Attached photos here) 4.How does sales promotion help advertising and vice versa? 5.Is sales promotion part of advertising or is advertising part of sales promotion? Explain.
- What are (1) the promotion objectives, (2) the amounts of money that can be budgeted for the promotion program, and (3) the kinds of promotion to be used?Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.Considering all elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be used off-season? During the season?
- Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.Considering all five elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be used off-season? During the season?