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out the effects of increasing the length of advertisements from 30 seconds to one minutes conducts a local test market in Cedar Rapids, IA whereby the ad spots for specific households would selectively be increased to one minute and the changes on the TV ratings of the programs aired are monitored. What type of research design is being used? A) Questionnaire B) Exploratory C) Primary D) Symptom analysis E) Secondary F) Focus group G) Descriptive H) Causal I) Open-ended questioning

out the effects of increasing the length of advertisements from 30 seconds to one minutes conducts a local test market in Cedar Rapids, IA whereby the ad spots for specific households would selectively be increased to one minute and the changes on the TV ratings of the programs aired are monitored. What type of research design is being used? A) Questionnaire B) Exploratory C) Primary D) Symptom analysis E) Secondary F) Focus group G) Descriptive H) Causal I) Open-ended questioning

Algebra & Trigonometry with Analytic Geometry
Algebra & Trigonometry with Analytic Geometry
13th Edition
ISBN:9781133382119
Author:Swokowski
Publisher:Swokowski
Chapter10: Sequences, Series, And Probability
Section10.2: Arithmetic Sequences
Problem 51E
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A market research firm interested in finding out the effects of increasing the length of advertisements from 30 seconds to one minutes conducts a local test market in Cedar Rapids, lA whereby the ad spots for specific households would selectively be increased to one minute and the changes on the TV ratings of the programs aired are monitored. What type of research design is being used? A) Questionnaire B) Exploratory C) Primary D) Symptom analysis E) Secondary F) Focus group G) Descriptive H) Causal I) Open-ended questioning
Transcribed Image Text:A market research firm interested in finding out the effects of increasing the length of advertisements from 30 seconds to one minutes conducts a local test market in Cedar Rapids, lA whereby the ad spots for specific households would selectively be increased to one minute and the changes on the TV ratings of the programs aired are monitored. What type of research design is being used? A) Questionnaire B) Exploratory C) Primary D) Symptom analysis E) Secondary F) Focus group G) Descriptive H) Causal I) Open-ended questioning
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