A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease cutter and could be sold to industry. . Which category of business customers could the company target and why?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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A soap company has been selling their soap to consumers with great success.
However, recently they have become aware that their soap is also a tremendous
grease cutter and could be sold to industry.
. Which category of business customers could the company target and why?
Transcribed Image Text:A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease cutter and could be sold to industry. . Which category of business customers could the company target and why?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing