According to the theory of planned behavior (TPB), consumers' attitudes will predict their behavior, so long as three conditions are met. What are those conditions? low perceived control, high specificity, high normative influence high perceived control, low specificity, high normative influence high perceived control, high specificity, low normative influence low perceived control, low specificity, low normative influence The primary method of employing good-better-best (GBB) pricing to a category of products is via . feature differentiation liking by similarity social movement marketing Opriming emotions
According to the theory of planned behavior (TPB), consumers' attitudes will predict their behavior, so long as three conditions are met. What are those conditions? low perceived control, high specificity, high normative influence high perceived control, low specificity, high normative influence high perceived control, high specificity, low normative influence low perceived control, low specificity, low normative influence The primary method of employing good-better-best (GBB) pricing to a category of products is via . feature differentiation liking by similarity social movement marketing Opriming emotions
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![According to the theory of planned behavior (TPB), consumers' attitudes will predict
their behavior, so long as three conditions are met. What are those conditions?
low perceived control, high specificity, high normative influence
high perceived control, low specificity, high normative influence
high perceived control, high specificity, low normative influence
low perceived control, low specificity, low normative influence
The primary method of employing good-better-best (GBB) pricing to a category of
products is via .
O feature differentiation
liking by similarity
social movement marketing
priming emotions](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fe95b3f8d-9bae-4fbb-aebb-e848d06675aa%2F01d7e848-b784-4303-ae89-bd68b891c8f4%2Fniiu8xq_processed.jpeg&w=3840&q=75)
Transcribed Image Text:According to the theory of planned behavior (TPB), consumers' attitudes will predict
their behavior, so long as three conditions are met. What are those conditions?
low perceived control, high specificity, high normative influence
high perceived control, low specificity, high normative influence
high perceived control, high specificity, low normative influence
low perceived control, low specificity, low normative influence
The primary method of employing good-better-best (GBB) pricing to a category of
products is via .
O feature differentiation
liking by similarity
social movement marketing
priming emotions
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