ACTIVITY: CREATE YOUR OWN. Directions: Think of a product that is essential to the customers in times of pandemic. Make sure that it will be useful to the daily lives of your target customers. And give its benefits.
Q: The aforementioned business is selling dried flowers and funds are donated to the charity. Position…
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A: As per the formula given in the question we can solve this as follows-
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A: Promotional strategies are tools used by companies to promote, sell, create information avd…
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A: The use of internet in business and marketing activities is increasing day by day. It is because of…
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A: Advertising is a method of marketing which is used to convey information about a demand and how the…
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A: All companies and businesses want to earn more and generate more sales. So they develop an effective…
Q: For conscious parallelism to be proven, each manufacturer should be found to have acted on its own.…
A: True
Q: Give 5 examples of consumer buying behavior with logic and explanation?
A: Consumer Buying Behavior refers to all the activities performed by customers before purchasing a…
Q: Basic psychological processes play an important role in understanding how consumers make decisions.…
A: The behaviour of consumers comprises how the emotions of consumers, preferences and attitudes…
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A: Samsung's products are intentionally intended to have a low environmental impact over their entire…
Q: Define social media and describe how they differ from traditional advertising media.
A: Advertisement is the paid form of publicity that helps businesses to convey information to the…
Q: identify four strategic benefit considerations.
A: Ans. Introduction Strategic benefits are the benefits of marketplace which shows the likelihood…
Q: Who are the Millennials, and why are they of so much interest to marketers?
A: Millennials are people born between 1981 and the early 2000's The generation is also known as…
Q: Identify possible innovations or new strategic models that Mc Donalds company can apply in terms of…
A: Mc Donalds is a fast-food company founded in 1940. It is 2022 now and it is still one of the most…
Q: Describe Vertical integration
A: Vertical integration happens when one firm assumes ownership of another company's supply chain…
Q: Explain how is Market segmentation different for business to business market and business to…
A: Market segmentation seems to analyze how a business categorizes its clients or consumers based on…
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A: A bond is a fixed income instrument that represents a loan made by the investor to the borrower…
Q: An example of a leading performance measure is: a. Number of new customers b. Average response time…
A: The leading performance measure is basically evaluation and assessment of the performance of the…
Q: Explain four areas you would need to adopt in order to facilitate movement t from e-business to…
A: E-business is related to whatever businesses that are conducted online and require the use of…
Q: .An example of a service-after-sale process measure is:
A: Service after sale process is definitely an important part for the company in order to succeed in…
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A: Every company is influenced by number of external forces. These can be micro and macro forces. For…
Q: rovide a variety of examples of (5) companies that are utilizing Big Data in creative and…
A: Big data is a gathering of data that may be collected to reveal trends over time. it's utilized by a…
Q: Is our product appropriate for one or more distinct lifestyles?
A: Customer is a person who have a problem and uses the products or services of the company. They pay…
Q: Please invent an imaginary company producing a good or a service, located in whatever place and…
A: Introduction: Most of the population here are still following the traditional trend of choosing…
Q: _______ Best Buy and Walmart are both examples ofa. production intermediaries.b. manufacturing…
A: Retailers are the part of distribution channel who have the function of delivering goods and…
Q: Which brand is this consumer least likely to purchase ? Discuss two ways the marketer of this brand…
A: Consumer goes through various decision making cycles before, during and after making a purchase.…
Q: Is price an important aspect of the segment’s attitude toward the brands in the product category?
A: Firms price their products in different ways. Correct pricing for the services and products provides…
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A: Entry through Joint venture mode means that the company comes in partnership with other one or more…
Q: What is involved in sales management?
A: Sales management is practiced in order to achieve the below given objectives: Promote New products…
Q: What is the significance of user-generated content when contrasted with social media and traditional…
A: Marketing is done to bring in customers in the company. Traditional media such as television,…
Q: what are some of the international trade barriers (identify 2 to 4) between the United States and…
A: International trade increases the number of commodities that home customers may choose from, cuts…
Q: Imagine that the company follows a cost-leadership strategy and has a “no cash refunds” policy in…
A: Ans. Introduction Customer service means providing satisfaction to the customers through removing…
Q: Disney Plus Hong Kong( key points) - background - target market -macro environment analysis
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Q: Identify the top 2 elements of the student's sales presentation. What made them noteworthy? Be very…
A: A sales presentation is an event in which a corporate representative meets with customers to…
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Q: Discuss the major differences between consumer and business markets?
A: Each business transaction is unique when it comes to selling. As a result, there are major…
Q: What exactly do you mean when you say "process-to-process communication"?
A: Communication is the exchange of thoughts, ideas, information, emotions, and views between two or…
Q: What rules, if any, should govern advertising and promotional messages presented in the classroom
A: Advertising- An promotional activity that aims to sell a service or product to targeted customers is…
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A: Influences that bloggers and social media have on consumer behaviors are: 1. A critical advantage of…
Q: WHAT IS A DATABASE SYSTEM?
A: A database (DB) is a structured collection of logically connected information (Data) that can be…
Q: What are the major concerns in marketing to children?
A: Advertisers see children as a vast market. Children who have not yet developed their likes,…
Q: 1. What is Corporate Social Responsibility? Illustrate with examples the companies shouldering…
A: Corprate Social Responsbility (CSR) - A sort of socially responsible business self-guideline is…
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Q: Explain how e-marketplaces work and discuss the advantages that they provide for participants. Using…
A: An online marketplace connects a buyer and seller via the website or application of a distributor.…
Q: Explain the importance of population trends on retail planning.
A: Retail planning is a process of sequential process an organization goes through in order to have a…
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Q: Differentiate between: i. Marketing research and market analysis ii. Competitive advantage…
A: (i). Marketing research refers to the pursuit of getting the unknown facts through known facts and…
Q: Will the selected outlets be perceived in a manner that enhances the desired product position?
A: A company or brand implements product positioning to showcase areas where it can beat the market…
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A: Penetration price is a strategy used by businesses to attract customers to a new product or service…
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ACTIVITY: CREATE YOUR OWN. Directions: Think of a product that is essential to the customers in times of pandemic. Make sure that it will be useful to the daily lives of your target customers. And give its benefits.
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- week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurantâs business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…Problem 1 - Need help with this problem, for part C please give explain using part a and b as examples. Thank youAssignment Description and Instructions: As a group of aspiring entrepreneurs, design a business plan for a service-oriented business in the tourism industry in any Caribbean country (not an existing business/company). The Business is a Land and Sea Tours Key Elements of the Business Plan Marketing Strategy This section describes the company’s target market and its characteristics. Demographic characteristics of target customers. Number of potential customers. Customer needs, wants and habits. Advertising and promotion Media used Media costs Frequency of usage Plans for generating publicity. Pricing Cost structure Fixed Variable Comparison against competitors’ prices Distribution strategy Channels of distribution used.
- Students are required to select a hotel within their respective destination and provide a report tothe incoming General Manager on the property. The report is to be no more than 15 pages. Thereport should be grounded in factual information and supported by the relevant evidence ofresearch. Students are expected to report on the following: Design a “Green Plan” for the selected hotel to discuss three new initiatives that can beimplemented to improve the sustainability of the property .Be sure to include:a) Pros and cons of each initiativeb) Implementation needs of each initiativec) Management of each initiative5. You are required to complete an overall of the current housekeeping department to improveits efficiency. Taking into consideration the following areas, what strategies can be used toimprove:a) Water conservationb) Chemical usec) Should consideration be given to outsourcing/on property facilitiesd) Staffing efficiencye) StorageScenario: Sarah owns a coffee shop in Brantford, Ontario. 1. Describe one type of Consumer Sales Promotion you would recommend for the coffee shop. 2. Describe one type of Event Sponsorship you would recommend for the coffee shop. 3. Sarah wants to expand her business by providing catering services to local businesses. Describe one thing Sarah could do in the Prospecting step of personal selling. 4. Bob receives a personalized email from the coffee shop. The email suggests that Bob visit soon to get 10% savings on new types of cookies and cakes. Bob says this email is an example of advertising. Is Bob correct?Creative Homework/Short Project An old friend of yours has been making and selling vitamin-fortified smoothies to acquaintances and friends of friends for some time. He is now thinking about opening a shop in a small college town, but he is worried about whe·ther just having a great smoothie is enough to be successful. Knowing that you are a marketing swdent. he's asked you for some advice. What can you tell him about product. price. promotion, and place (distribution) strategies that will help him get his business off the ground?
- End-of-Chapter Application Case Why is beer flavor important to Coors’ profitability? What is the objective of the neural network used at Coors? Why were the results of Coors’ neural network initially poor, and what was done to improve the results? What benefits might Coors derive if this project is successful? What modifications would you make to improve the results of beer flavor prediction?the product manager for one of your favorite lines of clothing, foods, vehicles, or other products .Write a post outlining the seven stages , including specific, detailed actions you will take within each stage.1.1 Provide more in depth information for below: The aim of the study is to investigate how IT is being utilized in family-owned businesses, its impact on their competitiveness and sustainability, and provide recommendations for effective IT implementation. The research objectives are to explore the current IT usage in family-owned businesses, identify benefits and challenges of IT implementation, examine the role of IT in family-owned businesses' competitiveness and sustainability, and provide recommendations for effective IT implementation.
- Develop a six-month Merchandise Promotion Plan Week2 This term, you will develop a six-month Merchandise Promotion Plan (project details to follow) This plan includes assignments develop over the 10 course period Some of you would like to continue to represent the companyâs researched for the Marketing Plan (FASH206 Marketing for Fashion) otherwise you may select another For this course, you will serve as the Fashion Director for the company You will need to determine a specialty retailer you wish to represent For this assignment, you will need to conduct in-depth analysis on the organizationâs promotion direction, the promotion mix departments (eg, is there a fashion office, PR, etc) You will need to include whether the company uses internal or external agencies To gather this information, you will need to visit the companyâs website as well as contact the company directly for the information For instance, you may locate on the…Identify a specific brand within a product category with which you are familiar. The brand’s performance will be researchedProvide the instructor with the following information (250-300 words):Identify a specific brand within a with which you are familiar. The brand’s performance will be researched and documented, and then analyzed using the guidelines specified. The brand selected should not be a market leader since the project is intended to expose deficiencies and shortcomings in the marketing of the product using a framework.be sure that there is adequate information available on competition and markets. For example, a local brand may not have readily accessible information or sufficient information to satisfy the requirements of this assignment. Include a brief description of your chosen brand and indicate your reasoning for the selection. ……………………… Added to cartTask: Assume that you have been contracted as a marketing consultant by a sportsorganization, and have been asked to develop and submit a marketing and sponsorship plan for the Shevern John's Norh Windward t10 tournament. The marketing plan is a comprehensive, written framework for strategically obtaining marketing objectives. The sport-marketing plan can be written for a single sportproduct/service, a group of products/services, a new promotional strategy, or an entire sportsorganization.The Marketing and Event Proposal should include the following:1. Executive Summary - a condensed overview of the marketing plan2. Introduction - Description of the event3. Marketing Strategies:• A strategy for Market Segmentation: What will serve as the basis forsegmentation, and why? What is the rationale for selecting the target markets?• A discussion of the Product: What is the core product, and what are theproduct extensions? 4. A discussion of the Place the event is held and the means of its…