Alyiah works as a marketer for the California Seashell company, which is opening a new store with new product offerings. Alyiah is working on a marketing campaign plan for this new store and has finished her promotional mix and detailed budget portion of the campaign plan. She turns her attention to the communication action plan and is creating the template to capture all of the pertinent information. Which types of information should Alyiah make sure to include in the communication action plan? A. timing, brief desceiption, marketing integration activities, owner, follow-up B. Activity type, audience, owner, follow-up, cost C. timing, activity type, brief description, audience, owner

Alyiah works as a marketer for the California Seashell company, which is opening a new store with new product offerings. Alyiah is working on a marketing campaign plan for this new store and has finished her promotional mix and detailed budget portion of the campaign plan. She turns her attention to the communication action plan and is creating the template to capture all of the pertinent information. Which types of information should Alyiah make sure to include in the communication action plan? A. timing, brief desceiption, marketing integration activities, owner, follow-up B. Activity type, audience, owner, follow-up, cost C. timing, activity type, brief description, audience, owner

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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