Answered: As a guide to cultural adaptation,…

As a guide to cultural adaptation, marketers should understand how their own culture influences their assumptions of other culture. True or False

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter3: The Marketing Environment, Ethics, And Social Responsibility

Section3.7: The Social-cultural Environment

Problem 1LO

See similar textbooks

Related questions

Q: Differentiate between country and regional culture by examples.

A: Every country is divided into several states as per their regional boundaries. The national culture…

Q: GLOBAL MARKET FORCES includes all items except for : * Global presence as a defensive tool. Growth…

A: Introduction;- The socioeconomic price and quantity are the behaviours of producers and consumers…

Q: What are the improtance of intercultural communication to modern technologies?

A: There are a large number of cultural groups present in each country which follows different cultural…

Q: Cultural hybridization A. heterogeneity in culture B. Heterogeneity in market or extension of…

A: Internationalization is employed by corporations trying to expand their world footprint on the far…

Q: Business communication cognizant of geographi

A: Any organization's central lifeline is effective communication. It's the vehicle for bringing about…

Q: What is a regional subculture? Give some examples.

A: Culture and subcultures are some of the major external factors and influences in the study of…

Q: It is a feeling of uncertainty, confusion or anxiety that people experience when visiting or living…

A: [Hi! Thanks for the question. As per our Bartleby guideline, we are supposed to answer only the…

Q: ural Analysis Of Thiland A. Business customes and practies

A: Cultures are the common values and mindsets followed by most of the people in a region. Every region…

Q: 19) The effective translation of product names can be crucial to success in foreign markets 19)…

A: B.Cultural barriers.

Q: How does cultural globalization affect your views of some things and things? How do you see the…

A: Introduction:- Globalisation is frequently connected solely with internationalisation and the…

Q: Many social commentators maintain that youth and teens are becoming more alike across countries over…

A: People are becoming more and more similar Vs the differences between people of different cultures…

Q: Explain the statement, “business performance is affected by culture”

A: Corporate culture fosters innovation, staff growth, and retention, all of which help the company…

Q: Culture is an integral part of an individual and a society. Understanding the culture of each…

A: Culture can be defined as a mix of language, beliefs, symbols, values or even artifacts that exist…

Q: Culture is an integral part of an individual and a society. Understanding the culture of each…

A: Ans. IntroductionIndia is a big, colorful, and colorful united states of America with a wealthy…

Q: Find other examples of marketers creating controversy by promoting culture-based products that could…

A: Controversy in marketing can be an effective way of getting noticed, which is why some brands…

Q: Which one of the factors of the general environment was most affected by Covid? Demographic…

A: Covid-19 pandemic had started in China and had spread around the world. As a result of pandemic…

Q: Cultural Differences in IB context

A: An ethical business environment is a part of a firm culture that lies in responsibility rights or…

Q: What steps can and should marketers take in order to respond to the changing ethnic mix of the…

A: The multicultural arrangement has a recurring nature in the country like the U.S. 17% of the U.S…

Q: All the following options are components of the human society except a. Population b. Culture c.…

A: The society in which humans live, and share common characteristics, is known as human society. Human…

Q: Explain the characteristics of the American culture that would prohibit understanding and empathetic…

A: Cultural differences are important considerations for firms intending to enter international…

Q: Analyze a foreign culture of your choice, andrecommend a marketing program for a brand ofone of the…

A: The Latin American Culture is being analyzed, and the category chosen is the automobile. The…

Q: Why is intercultural communication important through every person or group of individuals?

A: Intercultural competence entails the information exchange throughout nations and cultures, besides…

Q: Discuss some cultural trends in Ghana. Research one of them in depth and write a report on the…

A: Marketing strategy: Marketing strategies are the ways adopted by the company in order to increase…

Q: Do you agree with the observation that the global Internet will drive styles, tastes, and products…

A: Although global internet will affect some factors of the global marketplace, it’s impossible to…

Q: Define elements of culture Outline why the culture of a country might influence the costs of doing…

A: Culture is defined as a pattern of human activities that have been followed for years amonga…

Q: Why is not intercultural communication

A: Communication across cultural boundaries is referred to as intercultural communication.…

Q: How strongly Intercultural Communication has affected the Business world? Explain

A: The study and utilization of ideas about cultural perceptions and symbols of persons from many…

Q: Why is knowledge of different cultures important for a global marketer?

A: The term culture refers to societal values and conditions in which a person grows up. Cultures are…

Q: what are the trade-offs between global consistency (Goloablization) and local adaptation…

A: A tradeoff is a situational choice where one quality, quantity, or feature of a set or design is…

Q: Your business is attempting to expand into Japan. Explain how culture can affect each of the 4 Ps in…

A: Understanding the 4Ps in marketing The 4Ps in marketing is a tool used for marketing mix. It contain…

Q: Your business is planning to expand internationally. Outline the four elements of culture and…

A: The four elements of cultural factors which have to be taken for consideration when expanding…

Q: The text provides a seven-step procedure foranalyzing a foreign market. Using this procedure,analyze…

A: In the world of globalization, products are manufactured all around the world. Trade has also…

Q: You decided to open your clothing business and you keep in mind that you should avoid being…

A: Globalization has brought a diverse range of goods and services to consumers around the world. As…

Q: Differentiate between country culture and regional culture.

A: Consumer buying behavior refers to the study of consumer behavior when they purchase a…

Q: While some authors say that marketing strategies should be developed by profiling culture for…

A: The cultural norms and societal norms are to be taken into account to ensure the product's…

Q: Make a list of three businesses that use regional stereotypes in their business practises.

A: Three companies that use regional stereotypes in their business practices are as follows:

Q: The belief that one's own cultural beliefs, attitudes, values and practices are superior to others:…

A: A company takes actions based on what they believe and this belief system is developed and updated…

Q: To determine: The purchasing decision in being an ethnocentric consumer.

A: Introduction: Customers that consider their background to be superior tend to identify as…

Q: Which of these is a secondary cultural value? A. food B. fashion C. religion D. love of family

A: Answer is option B ; Fashion

Q: What is commerical culture? And how does it affects the consumer behavior of the Filipinos? Please…

A: Commercial culture refers to creating a culture or environment for the customer whose sole purpose…

Q: Are ethnographic studies carried out in your country or region? If so, find and discuss an example…

A: Ethnographic studies is a subjective strategy where analysts notice or potentially connect with an…

Question

As a guide to cultural adaptation, marketers should understand how their own culture influences their assumptions of other culture.

True or False

Expert Solution

Step 1

Cultural adaptation is the process of understanding various cultures. It is important for marketers to understand the cultures of various people. Failing this might impact negatively on the customers and can also ruin the brand image. The products should align with the cultures of the customers.

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

list some of the demographic Trends of interest to marketers in your country and discuss whether these Trends pose opportunities or threats for marketers
Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as inappropriate by others outsideof that culture.
explain How important is cultural adaptation when entering a new market and what are some strategies for achieving it?
Why is knowledge of different cultures important for a global marketer?
How does cross-cultural marketing strategy contribute to effectively reaching a diverse target audience?
What steps can and should marketers take in order to respond to the changing ethnic mix of the United States? Identify a company that you believe does a particularly good job of marketing to different cultural groups. Justify your answer.
What are the Indicators of market potential according to Sociocultural factors?
Do social and cultural norms influence your consumption?
Choose three specific groups of consumers from the list below: Traditionalists Baby Boomers Generation X Millennials / Generation Y Generation Z Discuss the differences regarding marketing issues that you have personally encountered among the three chosen groups of consumers.
Culture is an integral part of an individual and a society. Understanding the culture of each country is very important before entering into the market. You are appointed to market a new local product to any selected country in South East Asia. a)Analyse with examples FIVE (5) elements of society, culture and global consumer culture which related to your selected country.
Define elements of culture Outline why the culture of a country might influence the costs of doing Business in that country. Illustrate your answer with examples
Name a product and state how you would position it by cultural symbols.