Assume Netflix will launch an ad-based (free or cheaper than its current subscription-based) streaming service. What should be the IMC objectives for the launch of this new service in Australia? What combination of modes of communication would you recommend to achieve these objectives?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
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Assume Netflix will launch an ad-based (free or cheaper than its current subscription-based) streaming service. What should be the IMC objectives for the launch of this new service in Australia? What combination of modes of communication would you recommend to achieve these objectives? 

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