Assume Netflix will launch an ad-based (free or cheaper than its current subscription-based) streaming service. What should be the IMC objectives for the launch of this new service in Australia? What combination of modes of communication would you recommend to achieve these objectives?
Assume Netflix will launch an ad-based (free or cheaper than its current subscription-based) streaming service. What should be the IMC objectives for the launch of this new service in Australia? What combination of modes of communication would you recommend to achieve these objectives?
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
Problem 3C
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Assume Netflix will launch an ad-based (free or cheaper than its current subscription-based) streaming service. What should be the IMC objectives for the launch of this new service in Australia? What combination of modes of communication would you recommend to achieve these objectives?
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