
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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At the beginning of each year, a sales manager meets with sales representatives to discuss the sales objective for their territory. This year, the sales representative is expected to achieve the prior year’s sales plus ten percent. This objective is known as the

Transcribed Image Text:At the beginning of each year, a sales manager meets with sales representatives to discuss the sales objective for their territory. This year, the sales representative
is expected to achieve the prior year's sales plus ten percent. This objective is known as the
Multiple Choice
payback point.
sales quota.
return on investment.
break-even point.
territory's profit.
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