Brand identity O Is the quantification of a product's sales price O Represents a set of values and a conceptual construct that is identifiable by consumers O Is a summary of the features of a product and is uniquely represented by the brand logo
Brand identity O Is the quantification of a product's sales price O Represents a set of values and a conceptual construct that is identifiable by consumers O Is a summary of the features of a product and is uniquely represented by the brand logo
Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter3: Your Role As A Consumer
Section: Chapter Questions
Problem 5AA
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![Brand identity
O Is the quantification of a product's sales price
O Represents a set of values and a conceptual construct that is identifiable by consumers
O Is a summary of the features of a product and is uniquely represented by the brand logo.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F02ef1358-9ec4-4ef2-9cd1-1cfdfba4f694%2F015ca259-7cc1-4699-974a-7b26196dc643%2Fc5dmjm_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Brand identity
O Is the quantification of a product's sales price
O Represents a set of values and a conceptual construct that is identifiable by consumers
O Is a summary of the features of a product and is uniquely represented by the brand logo.
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