Brewery Ipana Oy has found some potential long-time partners in the restaurant business. To optimize the supply chain, the company is negotiating for contracts that would allow all production in the coming years to be sold to these partners. The contracts aim to shift production to 20 liter barrels of beer, which would become the sole product of Ipana Oy.   In case the negotiations are successful, Ipana Oy estimates its typical year would look as follows: the quantity shipped to the customer is 18000 units at a price of 300 €/unit. The gross profit percentage is 40 % and the yearly fixed costs are 1500000 €.   Additional information: The variable cost per unit [€/unit] for products that would be produced in the scenario above: 180 €/unit The critical sales price in the estimate: 264 €/product The EBITDA (earnings before interests, taxes, depreciations and amortizations) of a typical year : 660000 € The critical sales volume in the estimate:12500 units

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter13: Emerging Topics In Managerial Accounting
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Brewery Ipana Oy has found some potential long-time partners in the restaurant business. To optimize the supply chain, the company is negotiating for contracts that would allow all production in the coming years to be sold to these partners. The contracts aim to shift production to 20 liter barrels of beer, which would become the sole product of Ipana Oy.
 

In case the negotiations are successful, Ipana Oy estimates its typical year would look as follows: the quantity shipped to the customer is 18000 units at a price of 300 €/unit. The gross profit percentage is 40 % and the yearly fixed costs are 1500000 €.
 

Additional information:

The variable cost per unit [€/unit] for products that would be produced in the scenario above: 180 €/unit

The critical sales price in the estimate: 264 €/product

The EBITDA (earnings before interests, taxes, depreciations and amortizations) of a typical year : 660000 €

The critical sales volume in the estimate:12500 units

 

Question:To make the contracts more attractive for customers,brewery Ipana Oy is considering lowering the sales price per product by 10% from the initial estimate. Estimated sales volume, price, and fixed costs would remain as they are.The gross profit percentage be if the sales price was lowered is 33.33%.What would the critical sales volume be if the sales price was lowered by 10%?

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Brewery Ipana Oy also drafts a plan where all other values remain the same as initially estimated, but an extra 90000 € is used for marketing the products.How many more units must be sold for the operating income to remain the same as in the original estimate?

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Hello,could you please give me the specific calculation process of calculating EBITDA? Thank you so much

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What would the EBITDA of a typical year be if the sales price was lowered by 10%?

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