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A: Marketing Mix denotes the combination of 4Ps of Marketing. The four P's are Product, Price, Place,…
Q: Summarize why price is important to the marketing mix.
A: When you inquire about the price of a product or service, you are essentially asking how much you…
Q: Apply the stages of a a practical example.'
A: B2B sales process refers to sales which is made to the other businesses which direct serves to the…
Q: Explore strategic issues in retailing
A: Retailing is the process in which, different products or services are sold to customers. It involves…
Q: WRITE THE Customer Value Proposition (A brief statement of how you will add value to the prospect’s…
A: Forever 21 is a brand pretty famous for its variety of trendy clothes at inexpensive prices. It is a…
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Q: Discuss the branding and packaging issues that K and Q Beverages Ltd should focus on in order to…
A: In the given scenario, we are provided with the information about K&Q Beverages and their recent…
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A: The Covid 19 pandemic has left a devastating effect of the different domains of human life and…
Q: Identify three new avenues for advertisement and product placement
A: Advertisement is a form of marketing in which, product is marketing by placing ads on newspaper,…
Q: Why does native advertising need to be regulated?
A: Advertising- A marketing communication that employs an openly non-personal or sponsored message to…
Q: Identify the role of religion in global conflict and global peace. Give particular examples.
A: The role of religion in global conflict and peace is very complicated and complex since it has a lot…
Q: The Cookie Jar bakes 80 dozen cookies at a cost of $1.08 per dozen. If a markup of 60% on selling…
A: The company bakes 80 dozen cookies and the price per dozen is $1.08 The total cost for all cookies =…
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A: Real estate refers to the land as well as any permanent improvements, whether man-made or natural,…
Q: What is product differentiation, and how can it be achieved?
A: Significance of product differentiation: 1. It provides financial benefits. Product differentiation…
Q: Explore strategic issues in marketing channels, including leadership, cooperation, and conflict.
A: A marketing channel is a medium through which the marketing communication were reach from the…
Q: Discuss the development of a marketing strategy for a university. What marketing decisions must be…
A: Creating a marketing strategy involves taking certain decisions to execute those things in areas of…
Q: Explain the concept of ethical behavior
A: Marketing is basis upon which activities of product promotion and awareness is taken place. Nit only…
Q: What is the attribute and breadth of the service line of bar business as a product/service?
A: Bar business is a type of business in which liquor is provided to the customers in different forms.…
Q: All of the following are typical characteristics that make business purchase of materials different…
A: Business purchase or Business buying - In a market, businesses purchase goods or services to modify…
Q: Create a compelling argument for the organization’s investment in its brand that elaborates on the…
A: The brand of an organization might be perceived only as of the logo or the punchline of the company.…
Q: Outline and explain the theoretical and practical differences between functional and orientation…
A: Marketing differences between functional and oriented approaches - 1. In the marketing industry,…
Q: What are the differences among clients, publics, and customers? What is the difference between a…
A: customer- A customer is someone who buys goods or services from a company. You have customers if…
Q: Visual influences, such as color, have the capacity to impact consumers in the retail environment.…
A: Color psychology is the study of how colors affect perceptions and behaviour.
Q: Determine the search, experience, and credence qualities that customers are likely to use when…
A: A service is impalpable (which cannot be touched), perishable, and includes people. The service…
Q: Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls,…
A: Chain stores
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A: Since you have asked multiple questions we will solve the first question for you if you want any…
Q: As the Marketing Director for Unilever, propose a marketing strategy going forward.
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Q: What is the role of a financial manager?
A: Finance can be explained as the provision of funds at a time when it is needed. Business finance is…
Q: In terms of services marketing, why is it important for customers to see Mike Boyle working out and…
A: Services are different than products in various characteristics. They are not owned by customers and…
Q: In what ways is the effectiveness of public relations evaluated?
A: Public relations is one of the elements of the promotion mix. It is where marketers do the work of…
Q: FROG: Identify a successful venture that leaps beyond the current ventures
A: The Frog is a type of business venture where the venture pushes the boundaries of what is known,…
Q: When sales professionals utilize creative efforts to call on prospects or existing customers at…
A: Sale- A transaction between two or several parties in which the purchaser receives intangible or…
Q: Describe the foundations of supply chain management.
A: Supply chain management comprises the management of inflows and outflows of products for the…
Q: Describe the steps in developing a media plan.
A: Promotion is the task which includes communicating brand messages to potential audience in the…
Q: Why do you think you need to have known by heart the 7Ps of Marketing Mix? And how these will help…
A: Marketing mix can be defined as the activities that a company would undertake to promote its brand…
Q: Explain how the term quality has been used to differentiate products in the automobile industry in…
A: Quality is the central concern for all companies for success. This is because quality is the primary…
Q: In terms of services marketing, why is it important for customers to see Mike Boyle working out and…
A: services marketing is a type of marketing that comprises of hospitality, health care facility…
Q: Explain the importance to marketing managers of growing ethnic markets
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Q: how Ethics and Social Responsibility affect the marketing landscape in a post-pandemic environment.…
A: Marketing helps the company to create customers. There are various areas in marketing like…
Q: what are the effective segment to be used by nandos to segments the south african markets
A: Ans. Introduction One of the biggest establishment cafés - "Nando's" has come into the market during…
Q: Describe the characteristics of a customer who is (a) assertive as well as a (b)angry customer.…
A: Customers are individuals or companies who buy the products or services of another company.…
Q: Suppose you are are a marketing department head of a pharmaceutical company . Now you are assigned…
A: Whenever medicine is launched in the market it takes a lot of time and effort to become popular. The…
Q: What are the benefits of the direct selling model? How does this impact the supply chain?
A: When deciding how to present their products to potential customers, small business owners consider…
Q: What would be the marketing mix for rural market?
A: Introduction: Marketing mix is a set of factors, through which a company or firm influences their…
Q: Identify the various forms of direct marketing, direct selling, and vending
A: When products are marketed and sold directly to consumers, it is known as direct marketing. Direct…
Q: Product Life Cycle: One of the following statements is NOT true. Select one: a. Total industry…
A: The Product Life Cycle has 4 stages- Introduction, Growth, Maturity, and Decline. The product is…
Q: How does Cutco add value to its products through the “Forever Guarantee”?
A: Cutco is an US based company that mainly to deals with the trading of knives. Later it started…
Q: What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail?…
A: Most people consider promotion to be the most visible component of the marketing mix, and it is…
Q: Sales promotion is a tip of the promotion of sales iceberg
A: Marketing creates the processs of product development and promotion in the market for customers…
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- analyze Pepsi's STP styategy for LIFEWTR?What is the stratagies of Samsung compqny?Given the following data from a recent Comparative Competitive Efforts page in the CIR: INTERNET SEGMENT YourCompany IndustryAverage Your Companyvs. Ind. Avg. Retail Price ($ per pair) $78.50 $76.28 +2.9% Search Engine Advertising ($000s) 6,000 6,225 -3.6% Free Shipping No None Same S/Q Rating 5.9 6.3 -6.3% Model Availability 400 300 +33.3% Brand Advertising 15,000 14,350 +4.5% Celebrity Appeal 180 111 +62.2% Brand Reputation 87 76 +14.5% Online Orders (000s) 684 538 +27.1% Pairs Sold (000s) 684 538 +27.1% Market Share (%) 12.7% 10.0% +27.0% Based on the above data for your company, which of the following statements is false? Your company's two biggest competitive advantages in the Internet Segment related to celebrity appeal and model availability. Your company’s percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to…