Company - GLOBAL SHOP DIRECT (attached picture) 1. New Product Pricing Strategies: a. Market Skimming - b. Market Penetration - 2. Product Mix Strategies: a. Product Line Pricing - b. Optional Product - c. Captive product pricing - d. By-product pricing - e. Product bundle pricing - 3. Price Adjustment Strategies: a. Discount and allowance pricing - b. Segmented pricing - c. Promotional pricing - d. Geographical pricing - e. Dynamic pricing - f. International pricing -

Q: Outline the four bases for categorizingretailers.

A: Retailers are business owners that purchase products in bulk from wholesalers and then resell them…

Q: What are the advantages and disadvantages of having structured questions compared with unstructured…

A: Data collection is a process of gathering information for use in research and decision-making. The…

Q: Summarize eight types of salespromotion

A: Sales promotion is a marketing communication technique for escalating revenue from customers in a…

Q: Since they have 10 hectares of land, they will be needing additional manpower to work for their…

A: Introduction:  Organizations uses the various tools to understand the performance of the company…

Q: How can a product’s characteristics affect the composition of its promotion mix?

A: Company will create value for customers in terms of products and services. These products and…

Q: what are the some of the factors that affects the promotion mix?

A: Concept Introduction : When a company entity uses a variety of promotional methods to establish,…

Q: How does Green Marketing affects consumption behaviour?

A: Concept Introduction : Making products and packaging that are less harmful to the environment is…

Q: Why are team selling and relationship selling becoming more prevalent?

A: Selling: It demonstrates the transaction where products or services are interchanged for money.…

Q: The idea that consumers determine the purchases and good in services will be produced

A: Marketing is all about identifying buyer needs and selling products that comply with their needs.…

Q: List several reasons consumers often blame intermediaries for distribution inefficiencies

A: Many producers opt to use marketing intermediaries to carry out a variety of necessary tasks to get…

Q: Summarize the three componentsnecessary for effective marketsegmentation.

A: Marketing is the primary activity which helps to create exchange with the customers. It helps to…

Q: Describe four types of geographicsegmentation

A: Market segmentation, at its heart, is the strategy of breaking your target market into accessible…

Q: Differentiate between fixed and variablecosts

A: An organization's cost is an expense while delivering its items or playing out its administration.…

Q: Describe the two primary marketclassifications.

A: Capital market: It illustrates the market for long and medium-term finance. It involves institutions…

Q: List the four major forms of e-businessin the business-to-business market

A: There are various models of e-commerce and one of them is Business to Business. B2B stands for the…

Q: Describe ways CVS uses sales promotion techniques to provide price discounts.

A: The health care provider CVS is an integrated pharmacy business. They operate in the areas of health…

Q: Describe how the characteristics of services influence the development of marketing mixes for…

A: The marketing mix consists of the four Ps: price, product, promotion, and place. In any case, in the…

Q: what are the some of the benefits of E-marketing?

A: The digital time of the internet and the World Wide Web has transformed and computerized all things.…

Q: Describe the five social factors thatinfluence consumer behavior.

A: Consumer behaviour gives the understanding of changes in customers' perceptions, taste and…

Q: Summarize the three major waysmarketers segment business markets.

A: The following are some of the key demographic traits that are utilized for segmentation: Age range…

Q: Define integrated marketing communications.

A: Integrated marketing communication is essential for the business-to-business promotion and direct…

Q: If you were in charge of choosing IKEA’s next U.S. store location, what factors would you consider…

A: The store location is referred to the location at which the retailer places its store to make its…

Q: What elements are consumers likely to consider when evaluating the purchase price of a product they…

A: Pricing alludes to the process of determining a product's value and price. Several factors and…

Q: what is meta (facebook) advertising, what does it consist of and how does it work?

A: Introduction:  Meta means the virtual world, where users can participate virtually in activities…

Q: Determine an effective marketingresponse to a change in thesocial-cultural environment

A: There are various environmental forces which influence the strategies and decisions of the company.…

Q: Given a variable of the marketing mix,describe an ethical issue related to thatvariable.

A: The marketing mix consists of the four Ps: price, product, promotion, and place. In any case, in the…

Q: How is door-to-door selling a form of retailing? Some consumers believe that direct-response orders…

A: Selling small lots of goods to numerous customers is referred to as retailing. Delivering the…

Q: Discuss where the four (4) distribution centre should be located. Explain your choice

A: The distribution centre is defined as a specialized place in a building and warehouse which is…

Q: There are a number of places in which society does not allow a market to function. There is no legal…

A: Market is place where seller sells there goods and services and Consumers Buys goods and services.…

Q: What value is added to a product by retailers? What value is added by retailers for producers and…

A: A retailer is an independent business (ranging from a single location to national chains) whose…

Q: the longer term problems of employees to do well. 1. Define the problem(s) in this case, using as…

A: Since you have posted a question with multiple sub-parts, we will solve the first three subparts for…

Q: 1. Individuals with high IQs would make better entrepreneurs than those with lower IQs. Do you agree…

A: Entrepreneurship is considered one of the vital resources economists categorize in production…

Q: Imagine that you have decided to fill out a questionnaire and are sending it back with a letter to…

A: Me Joe, I have completed the survey, and I am grateful that you have invited me to participate in…

Q: 14. Examples of this include the status of a degree from an Ivy League school, the privacy of a loan…

A: Ans. Introduction Supporting Facility: The actual assets that should be set up before a help can be…

Q: Based on your knowledge of pricing concepts, why does Warby Parker stress that the price tag for…

A: Introduction To provide a different option, Warby Parker was founded. We're able to offer…

Q: Outline the six steps in the consumerdecision process.

A: The consumer decision-making process consists of five steps: need identification, information…

Q: Critique a promotional mix based onthe five factors that influence theeffectiveness of a promotiona…

A: A promotion Objective is a component of a larger marketing plan. The initial step of a marketing…

Q: Describe the three major factors thatinfluence purchase decisions in thebusiness market

A: A customer is someone who will buy the product for their use. Every customer should try to purchase…

Q: Why service marketing are important to satisfy the customer in a service oriented business?

A: Concept Introduction : Service marketing is relationship and value-oriented marketing. It can be…

Q: Have you had a frustrating experience with customer support? Let's say you receive a promotion from…

A: Introduction:  Marketing campaigns main intension is to create the awareness and attract the new…

Q: Are price leaders a realistic approach to pricing? Explain your answer.

A: The marketing mix's two most closely related components are promotion and price. Special offers…

Q: Describe the six components of retailstrategy.

A: A retailer is an independent business (ranging from a single location to national chains) whose…

Q: Summarize how technology is usedto assist collection and analysis ofmarketing research data

A: With the aid of technology, market research firms can develop self-service platforms where customers…

Q: Do you think GaGa’s SherBetter pints and bars are likely to follow the product life cycle of…

A: Companies will creates products as a toll for customers to solve their problems. These products are…

Q: Identify and briefly describe the four promotional methods an organization can use in its promotion…

A: A promotion Objective is a component of a larger marketing plan. The initial step of a marketing…

Q: Enumerate the various difficulties or limitations involved in Marketing Planning.

A: Ans. Introduction Marketing planning is an essential a part of the on-going general organizational…

Q: What types of sales promotion methods have you observed recently? Comment on their effectiveness.

A: Retailers use sales promotions as a marketing strategy to increase sales. It entails giving…

Q: How would you describe the store image of Dick’s Sporting Goods?

A: Dick's Sporting Goods, Inc. is an American sporting goods retailer headquartered in Coraopolis,…

Q: List the Social Factors of marketing?

A: Social factors significantly influence consumer purchasing decisions. Humans are social creatures.…

Q: List major criticisms and defenses of promotion.

A: Promotions can often create and grow the customer base for specific brands. Marketers can do this…