Compare and contrast the four major types of marketing channels for consumer products. Through which Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or type of channel is each of the following products most likely to be distributed? a. New automobiles b. Saltine crackers c. Cut-your-own Christmas trees d. New textbooks e. Sofas f. Soft drinks
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Compare and contrast the four major types of
Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or
type of channel is each of the following products most
likely to be distributed?
a. New automobiles
b. Saltine crackers
c. Cut-your-own Christmas trees
d. New textbooks
e. Sofas
f. Soft drinks
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