Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
1. Comprehend the statement with brand driven examples “Marketing 4.0 is about three major outlook shifts”
2. You are a digital marketing for an event house that specializes in Destination wedding. Write an email for the same, to prospective families who are looking for such event planners, asking them to enroll with your first webinar, that discusses on why should they chose you as the planner for the event.
3. You are working as a digital marketer for Zomato.
a. What are the four steps to mobile marketing process, that you will keep in mind while you are advertising through mobile.
b. Discuss the keywords match types that you will be using for the search ad for the same
Answer question number 2.
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