Congratulations you are the CEO of company FANTASTIC plc. It has been estimated that a 4% increase in your customers’ income will result in an increase in sales of your main product, X by 5.5%. Using this information answer the following questions:” First calculate the income elasticity of your main product? What type of a product is X? Fully explain using an example. What type of income elasticity in associated with product X, why and what does this mean? What will you do IF the income of your customers drops by 2%?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 7E: In an attempt to increase revenues and profits, a firm is considering a 4 percent increase in price...
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Congratulations you are the CEO of company FANTASTIC plc. It has been estimated that a 4% increase in your customers’ income will result in an increase in sales of your main product, X by 5.5%. Using this information answer the following questions:”

  1. First calculate the income elasticity of your main product?
  2. What type of a product is X? Fully explain using an example.
  3. What type of income elasticity in associated with product X, why and what does this mean?
  4. What will you do IF the income of your customers drops by 2%?
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