Consider some of the consumer behavior topics for business-to-consumer (B2C) marketing. How might you apply them to business-to-business (B2B) settings? For example, how might non-compensatory models of choice work? Mental accounting?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter1: Accounting As A Tool For Managers
Section: Chapter Questions
Problem 22MC: Which of the following is not an objective used in the balanced scorecard approach? Customer...
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Consider some of the consumer behavior topics for business-to-consumer (B2C)
marketing. How might you apply them to business-to-business (B2B) settings? For
example, how might non-compensatory models of choice work? Mental accounting?
Transcribed Image Text:Consider some of the consumer behavior topics for business-to-consumer (B2C) marketing. How might you apply them to business-to-business (B2B) settings? For example, how might non-compensatory models of choice work? Mental accounting?
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