Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Question

Consumer Buying Decision influences                                                                    

There are several factors that influence the consumer buying decision. For this assignment find a product advertisement and address the influencing factors present.

 

  1. PRODUCT:

 

2. SLOGAN:

 

3. Provide a copy of the advertisement for this product (Ad print picture, or YouTube video link)

4. Discuss in 5 sentences or more, the influencing factors present in your product advertisement: (Culture, individual, social, or psychological) how can you tell?

 

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