Critkal Thinking You work as a marketer for a largechain of upscale skin care boutiques that offer allnatural skin and beauty products. The price of youringredients has been rising steadily for over twoyears, cutting into your profits. To continue makingthe products, you must either increase your prices oruse less expensive ingredients. Your research tells youthat the market won't tolerate a price increase, soyou have decided 10 use the less expensive ingredients from new suppliers. What, if anything, do youtell your customers? What are some of the possibleramifications of this decision for your business, yourcustomers, and your suppliers?
Critkal Thinking You work as a marketer for a largechain of upscale skin care boutiques that offer allnatural skin and beauty products. The price of youringredients has been rising steadily for over twoyears, cutting into your profits. To continue makingthe products, you must either increase your prices oruse less expensive ingredients. Your research tells youthat the market won't tolerate a price increase, soyou have decided 10 use the less expensive ingredients from new suppliers. What, if anything, do youtell your customers? What are some of the possibleramifications of this decision for your business, yourcustomers, and your suppliers?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Critkal Thinking You work as a marketer for a large
chain of upscale skin care boutiques that offer allnatural skin and beauty products. The price of your
ingredients has been rising steadily for over two
years, cutting into your profits. To continue making
the products, you must either increase your prices or
use less expensive ingredients. Your research tells you
that the market won't tolerate a price increase, so
you have decided 10 use the less expensive ingredients from new suppliers. What, if anything, do you
tell your customers? What are some of the possible
ramifications of this decision for your business, your
customers, and your suppliers?
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