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Describe four different types of site on which online display advertising for a car manufacturer’s
site could be placed.
Step by step
Solved in 2 steps
- 1. For display advertisements, who are the advertisers, publishers, and the display network? What would be your role as you are trying to sell products from your website and run a display ad campaign? 2. As you are trying to design an effective banner ad for your campaign, what you can do to attract attention, communicate value proposition, and invite action? (section 4 of chapter 7)Which of the following statements best describes internet advertising?Assume you are selling advertising. Identify three trade organizations that you might use as sources for leads.
- Compare generic and brand advertising. When will brand advertising work over the generic advertising?Cigarette advertisements in the United States are required to carry a warning label about the health risks of smoking. How have tobacco companies made these labels less visible?Advertising can be broadly classified into three groups: selective demand, institutional, and primary demand.; True or False