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Describe integrated marketing communications
and how it relates to the development of an
optimal promotional mix
Step by step
Solved in 2 steps
- Discuss the five factors that influence theeffectiveness of a promotional mix andhow marketers measure promotionaleffectiveness.In what ways does the potency of word-of-mouth marketing as a promotional strategy derive from its inherent characteristics ?Discuss the role of public relation in the promotional mix and write about the public relation efforts a company does.
- Explain group promotion mix components by company and analyze them for a consistent message.Define consumer-oriented sales promotions?Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?