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Reflecting on the requirements of strong brand identities, please identify a brand with a unique identity without contradictions maintained over some time. Please describe why it is unique, why you think the components do not contradict themselves and how long the brand has maintained its identity.
Step by step
Solved in 4 steps
- describe the four major factors that contribute toward brand equity. What issues must be considered while choosing a brand name?Is it possible to continually extend a brand to increase the life cycle of a product?How should the organization differentiate its products? What are the product’s features, advantages, and benefits? Assess the extent to which the brand’s current positioning aligns with the product’s points of differentiation.
