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Determine the search, experience, and credence qualities
that customers are likely to use when evaluating your
service product.
Step by step
Solved in 2 steps
- Describe the possible advantages and disadvantages of Customer Involvement?What dimensions do consumers and business customers use to evaluate service quality? How should mar- keters respond to failures in service quality?Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.
- Select a retail store which you are familiar with that has a Web site on which it sells products or services similar to those it sells in its physical retail stores. Explore the web site and examine it carefully for features that indicate the level of service it provides. Using your experiences in the physical store and the review on the Web site, write an evaluation of the company’s touchpoint consistency.dentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.As a manager what strategy, style, or action plan in Scope for Reducing Costs in terms of ncreasing Customer service levels. Please explain.
- Please do not give solution in image formate thanku CASE STUDY: INNOVATETECH SOLUTIONS IN THE TECH INDUSTRY INNOVATETECH SOLUTIONS, A TECH STARTUP, FOCUSES ON INNOVATIVE SOFTWARE SOLUTIONS FOR SMALL BUSINESSES. THEY HAVE RECENTLY FINALIZED THEIR MARKETING PLAN AND EXECUTED STRATEGIES TO POSITION THEIR BUSINESS, IDENTIFY THEIR TARGET AUDIENCE, AND EXPAND THEIR PRODUCT LINE. BASED ON THE CASE STUDY OF INNOVATETECH SOLUTIONS, PROVIDE A COMPREHENSIVE ANALYSIS OF THE FOLLOWING THREE QUESTIONS, SUPPORTING YOUR POINTS WITH RELEVANT EXAMPLES AND CONCEPTS FROM THE CASE STUDY: A) DISCUSS THE IMPORTANCE OF CREATING A MARKETING PLAN FOR INNOVATETECH SOLUTIONS. EXPLAIN AT LEAST THREE BENEFITS OF HAVING A WELL-DEFINED MARKETING PLAN AND HOW IT CAN CONTRIBUTE TO THEIR OVERALL SUCCESS. B) IN THE CASE STUDY, INNOVATETECH SOLUTIONS IS ADVISED TO IDENTIFY THEIR NICHE MARKET AND TAILOR THEIR OFFERINGS TO MEET THE SPECIFIC NEEDS OF THIS AUDIENCE. DISCUSS THE CONCEPT OF NICHE MARKETING AND ITS…What are the skills needed for a customer service representative. Explain in detail.Many special features that we learn are so intriguing that we may want to put them into play immediately. However, should there be a balance in what we can and what we should (or should not) do? Discuss what outcomes should be considered when using special features in website design, what audiences these features are appealing to, and what conditions might preclude their use.
- Why understanding expectation of customers is critical of a service provider? Suggest one method that a Chinese restaurant evaluates the expectation of customers.From experiences, compare brick-and-mortar department store to a comparable online retailer. Describe the advantages each has over the other. Explain the advantages each type offers as the customer.Customer ___ is an important driver of a service firm's ___ * a. satisfaction: value b. loyalty: profitability c. lifetime value: proposition 2. When customers are dissatisfied, they can ___ (1) complain to the firm, a third party or even take legal action (2) switch to another provider and/or spread negative word of mouth (3) take no action * a. all of 1, 2, and 3 statements b. none of the 1, 2, 3 statements c. only statement 1 and 2