Discuss and explain the concept of Paid Media Analytics Versus Owned Media Analytics and list and describe the five (5) different types of Paid Media. After assessing and evaluating these 5 different types of paid Media, which Paid Media does not give businesses control of the placement of Ads? Why? Please provide relevant Digital Marketing Analytics concepts throughout the response.

Discuss and explain the concept of Paid Media Analytics Versus Owned Media Analytics and list and describe the five (5) different types of Paid Media. After assessing and evaluating these 5 different types of paid Media, which Paid Media does not give businesses control of the placement of Ads? Why? Please provide relevant Digital Marketing Analytics concepts throughout the response.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter17: Advertising And Public Relations

Section: Chapter Questions

Problem 1DYMP

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