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K and Q Beverages Ltd started off twenty years ago as a small dealer making non alcoholic beverages in Nairobi from just two products at the time, the firm has expanded in its product portfolio and now boasts of six products in various stages of the product life cycle, and a considerable share of the market share. Over that period, some of the products introduced did not survive and ended up failing soon after introduction, which has been very costly to the company. The company has realized that proper branding and packaging are key in product development and management.
a. Discuss the branding and packaging issues that K and Q Beverages Ltd should focus on in order to remain competitive
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- K and Q Beverages Ltd started off twenty years ago as a small dealer making non alcoholic beverages in Nairobi from just two products at the time, the firm has expanded in its product portfolio and now boasts of six products in various stages of the product life cycle, and a considerable share of the market share. Over that period, some of the products introduced did not survive and ended up failing soon after introduction, which has been very costly to the company. The company has realized that proper branding and packaging are key in product development and management. With an illustration, discuss the product life cycle as is applicable to King and K and Q Beverages Ltd, clearly showing the key decisions to be taken for products at each stageExplain what is meant by VMI in general terms ?To ensure a full line of outdoor clothing and accessories, the marketing department at Teddy Bower insists that they also sell waterproof hunting boots. Unfortunately, neither Teddy Bower nor TeddySports has expertise in manufacturing those kinds of boots. Therefore, Teddy Bower contacted several Taiwanese suppliers to request quotes. Due to competition, Teddy Bower knows that it cannot sell these boots for more than $54. However, $40 per boots was the best quote from the suppliers. In addition, Teddy Bower anticipates excess inventory will need to be sold off at a 50 percent discount at the end of the season. Given the $54 price, Teddy Bower’s demand forecast is for 400 boots, with a standard deviation of 300. Questions: 1. If Teddy Bower decides to include these boots in its assortment, how many boots should it order from its supplier? 2. Suppose Teddy Bower orders 380 boots. What would its expected profit be? 3. John Briggs, a buyer in the procurement department, overheard at lunch…
- To ensure a full line of outdoor clothing and accessories, the marketing department at Teddy Bower insists that they also sell waterproof hunting boots. Unfortunately, neither Teddy Bower nor TeddySports has expertise in manufacturing those kinds of boots. Therefore, Teddy Bower contacted several Taiwanese suppliers to request quotes. Due to competition, Teddy Bower knows that it cannot sell these boots for more than $54. However, $40 per boot was the best quote from the suppliers. In addition, Teddy Bower anticipates excess inventory will need to be sold off at a 50 percent discount at the end of the season. Given the $54 price, Teddy Bower’s demand forecast is for 560 boots, with a standard deviation of 460.a. If Teddy Bower decides to include these boots in its assortment, how many boots should it order from its supplier?(Round your answer to nearest whole number.) _________b. Suppose Teddy Bower orders 540 boots. What would its expected profit be?(Round your answer to the nearest…Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public. Define the media strategy that you consider appropriate and the advertising formats you would use.Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public. Conduct a market research of the situation, perform a SWOT analysis and determine the target audience for the campaign.
- Q2: For which products or supply chains are establishing valid sustainability claims difficult?Better Fitness, Inc. (BFI), manufactures exercise equipment at its plant in Freeport, Lon Island. It recently designed two universal weight machines for the home exercise market. Both machines use BFI-patented technology that provides the used with an extremely wide range of motion capability for each type of exercise performed. Until now, such capabilities have been available only on expensive weight machines primarily used by physical therapists. At a recent trade show, demonstrations of the machines resulted in significant dealer interest. In fact, the number of orders that BFI received at the trade show far exceeded its manufacturing capabilities for the current production period. As a result, management decided to begin the production of the two machines. The two machines, which BFI named the BodyPlus 100 and the BodyPlus 200, require different amounts of resources to produce. The BodyPlus 100 consists of a frame unit, a press station, and a pec-dec station. Each frame produced…Philibert Enterprises Inc is a manufacturing and distribution company that is engaged insupplying exotic Caribbean Food products of high quality for the European and NorthAmerican markets. The Product Quality and consistency of supplies of the product are twocritical success factors. Philibert Enterprises Inc. has been using its website as its principalpoint of contact for its customers It recently won a major contract to supply the Marks&Spencer chain in the UK, where persons of Caribbean origin are a significant group in thepopulation. This is in addition to the growing popularity of Caribbean Cuisineinternationally. High productivity levels are necessary to meet the product quality anddelivery time requirements. The Marketing Manager is expected to work closely with theHuman Resource Manager to develop a reward system that will enable greater reliabilitywith respect to response time and assure quality and compliance with HACCAP1requirements. 1. Outline the factors that…
- Philibert Enterprises Inc is a manufacturing and distribution company that is engaged insupplying exotic Caribbean Food products of high quality for the European and NorthAmerican markets. The Product Quality and consistency of supplies of the product are twocritical success factors. Philibert Enterprises Inc. has been using its website as its principalpoint of contact for its customers It recently won a major contract to supply the Marks&Spencer chain in the UK, where persons of Caribbean origin are a significant group in thepopulation. This is in addition to the growing popularity of Caribbean Cuisineinternationally. High productivity levels are necessary to meet the product quality anddelivery time requirements. The Marketing Manager is expected to work closely with theHuman Resource Manager to develop a reward system that will enable greater reliabilitywith respect to response time and assure quality and compliance with HACCAP1requirements. 1. how can the following criteria…Philibert Enterprises Inc is a manufacturing and distribution company that is engaged insupplying exotic Caribbean Food products of high quality for the European and NorthAmerican markets. The Product Quality and consistency of supplies of the product are twocritical success factors. Philibert Enterprises Inc. has been using its website as its principalpoint of contact for its customers It recently won a major contract to supply the Marks&Spencer chain in the UK, where persons of Caribbean origin are a significant group in thepopulation. This is in addition to the growing popularity of Caribbean Cuisineinternationally. High productivity levels are necessary to meet the product quality anddelivery time requirements. The Marketing Manager is expected to work closely with theHuman Resource Manager to develop a reward system that will enable greater reliabilitywith respect to response time and assure quality and compliance with HACCAP1requirements.Outline the factors that Philibert…Philibert Enterprises Inc is a manufacturing and distribution company that is engaged insupplying exotic Caribbean Food products of high quality for the European and NorthAmerican markets. The Product Quality and consistency of supplies of the product are twocritical success factors. Philibert Enterprises Inc. has been using its website as its principalpoint of contact for its customers It recently won a major contract to supply the Marks&Spencer chain in the UK, where persons of Caribbean origin are a significant group in thepopulation. This is in addition to the growing popularity of Caribbean Cuisineinternationally. High productivity levels are necessary to meet the product quality anddelivery time requirements. The Marketing Manager is expected to work closely with theHuman Resource Manager to develop a reward system that will enable greater reliabilitywith respect to response time and assure quality and compliance with HACCAP1requirements. Note: 1HACCAP, Hazard Analysis…