Discuss the importance of product differentiationand the elements that differentiate one productfrom another.

Q: The most risky and challenging opportunities usually involve: A. market development. B. product deve...

A: Risk involves any unexpected event or harm which can negatively impact the business and cause loses.

Q: What are the differences among clients, publics, andcustomers? What is the difference between a targ...

A: Clients are parties who have business associations with the firm.Clients receives the services of th...

Q: Suppose Porsche is introducing a new line of light trucks and has already created the advertising ca...

A: In this competitive world advertising is an important way to convey to your target audience about yo...

Q: What impact have social responsibilities on marketing decisions?

A: Marketing plans are made keeping in mind about the impact it can make on the society at large.It is ...

Q: Briefly discuss consultative selling?

A: Any type of transaction which involves exchange of money for goods or service is known as selling. 

Q: sample of marketing plan detailed.

A: Marketing Plan is the plan that is used to promote your business. It depends on what kind of busines...

Q: You are the general manager of a luxury car dealership. You are considering purchasing data from a d...

A: Data-driven marketing is the new form of advertising where marketers collect information of potentia...

Q: 1. Is the Pegasus Airlines established a customer value relationship? If yes, how do they establish?...

A: Yes, the company Pegasus is able to establish a good customer relationship The company use the follo...

Q: A car ad that airs during a local newscast is seen by 40 percent of the target audience. This is an ...

A: Sale is fostered by efficient advertising process which enables its visibility to the targeted audie...

Q: How does the life time analysis differ from the basic customer profitability approach? Explain.

A: Consumer profitability is an important metric used to inform decision making in various areas of the...

Q: Companies who take a mobile first approach to communication often develop websites that are designed...

A: The companies are focusing on providing the best user experience in order to establish a positive co...

Q: Why are most large companies like Microsoft, World PepsiCo, Caterpillar, and AutoZone organized as c...

A: The world's largest companies in any domain are mostly in the form of corporate structure due to the...

Q: For each marketing-mix element, which service characteristics are most likely to have an impact? Exp...

A: Basic characterstic of service can have some challenge to the different elements of marketing mix. 

Q: What is the best way for marketers to handle regional and sub culture differences? A) use advertisin...

A: Marketing technique should be different according to the market circumstances to make effective use ...

Q: Describe the marketing strategies that can be utilized at the growth stage  to sustain the sales and...

A: In the product life cycle there are five stages Product Development Stage, Introduction Stage, Growt...

Q: VacWagon is a leading player in the economy segment and has a huge network of showrooms and dealers....

A: Positioning is a perception of the brand in the mind of the consumer. Through their marketing effort...

Q: List and discuss four characteristics of an effective sales presentation.

A: A sales presentation also referred to as sales pitch is the art of communicating adopted by salespeo...

Q: How do roles affect a person’s buying behavior?Provide examples.

A: The position of the individual in the societal framework influence his purchase pattern based upon t...

Q: Why are industries fragmented? What are the main ways in which companies can turn a fragmented indus...

A: Fragmented Industries – Industries in which the organizations neither have major control over the ma...

Q: . If a middleman is eliminated from a marketing channel, under what conditions will costs decrease? ...

A: The involvement of intermediaries will occasionally result in rise or fall in the operational cost d...

Q: When the primary selection criteria a firm uses to decide whether or not to enter a new market segme...

A: The given scenario talks about targeting a new market segment and whether the firm existing products...

Q: Many producers sell to consumers both directly and through middlemen. How can such a producer justif...

A: The marketing function of selling involves many intermediaries for transferring the reach of product...

Q: The way consumers evaluate and choose a product depends on their degree of involvement with the prod...

A: It is true that the consumer's decision to choose a particular product depends upon how much involve...

Q: List the services performed by wholesalers. For whom is each service performed?

A: Wholesalers are people who buy goods from producers and sell them to retailers. They act as middleme...

Q: Which of the following message strategy objectives is concerned with making certain that consumers r...

A: Message strategy in advertising is what you say and how you say about your products or services to y...

Q: What types of tradeoffs did Walmart and Nordstrom make to pursue different strategies? What is the k...

A: Trade-off means a compromise made by one to achieve the qualities of the other to maintain equilibri...

Q: How do convenience products and shopping productsdiffer? What are the distinguishing characteristics...

A: Consumer products are those in which the end user is the consumer and is produced based on the needs...

Q: Discuss Edward David Jones’ contribution to marketing..

A: Business is an integral part of modern society, a commercial activity that provides goods and servic...

Q: You are the brand manager of the newly launched gas stove. The stove has unique feature of having an...

A: The firm from the insurance industry that has been able to compete in an industry with low entry bar...

Q: Briefly explain the stages of the Product Life Cycle

A: Every product has its own life cycle. The stages of the product life cycle follow an S-shaped curve ...

Product and Service Innovation

Product innovation is the introduction of either a new product or an existing product with significant improvements related to its characteristics. Improvements could be in various specifications and areas such as technical, technological, physical use, software updates, overall size and texture, and so on. For instance, consider the Apple Watch; they release different series every year with significant updates and improvements such as using cellular technology, monitoring your heart rate, acting as your fitness partner, measuring blood oxygen level, and so on. We see the addition of features in every series, and these improvements make them a different product altogether.