Can you please answer the attached file?. Thanking you 4. "Companies cannot connect with all the customers in large, broad, or diversemarkets. They need to identify the market segments they can serve effectively. Thisdecision requires a keen understanding of consumer behavior and careful strategicthinking about what makes each segment unique and different.Discuss the major segmentation variables that companies use to segment theconsumer markets.

Market segmentation is the process to group people together such that people in it have common…

Answered: Discuss the major segmentation…

Business

Marketing

Discuss the major segmentation variables that companies use to segment the consumer markets.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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