Ethical Principles in Business The lists of principles below incorporate the characteristics and values that the majority of people associate with ethical behavior. Honesty: an ethical entrepreneur must be honest and truthful in all his or her dealings. They should never purposefully mislead or deceive other people by overstatements, partial truths, misrepresentations, selective omissions, etc. Integrity: ethical entrepreneurs demonstrate the courage of their convictions and demonstrates personal integrity by doing what they believe to be the right thing, regardless of pressures to do otherwise. They are honorable, principled and upright, and will defend their beliefs Principle is

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Ethical Principles in Business
The lists of principles below incorporate the characteristics and values that the majority of
people associate with ethical behavior.
Honesty: an ethical entrepreneur must be honest and truthful in all his or her dealings. They
should never purposefully mislead or deceive other people by overstatements, partial truths,
misrepresentations, selective omissions, etc.
Integrity: ethical entrepreneurs demonstrate the courage of their convictions and demonstrates
personal integrity by doing what they believe to be the right thing, regardless of pressures to do
otherwise. They are honorable, principled and upright, and will defend their beliefs Principle is
never sacrificed for expediency, they are never unscrupulous or hypocritical.
Trustworthy & a Promise Keeper: they are worthy of trust. Ethical entrepreneurs are forthcoming
and candid in explaining things with the relevant information and correcting misstatements. They
try as hard as they can to keep to the letter and spirit of their commitments and promises.
Loyalty: they are loyal to individuals and institutions by support and devotion to duty and
friendship in adversity. They do not exploit a situation by disclosing information they learned in
confidence. They are extremely careful not to be affected by conflicts of interest. They are
extremely loyal to their companies and work colleagues.
Fairness: they are just and fair in all their dealings. They never exercise power arbitrarily. They do
not use indecent means to gain an advantage or exploit other people's mistakes for their own
benefit. They are committed to justice and the equal treatment of people. They are willing to admit
they are wrong.
Compassion and Empathy: ethical entrepreneurs are compassionate, empathetic, benevolent, kind
and caring They strive to achieve their business goals and targets in a manner that causes the
least harm and the greatest positive good.
Transcribed Image Text:Ethical Principles in Business The lists of principles below incorporate the characteristics and values that the majority of people associate with ethical behavior. Honesty: an ethical entrepreneur must be honest and truthful in all his or her dealings. They should never purposefully mislead or deceive other people by overstatements, partial truths, misrepresentations, selective omissions, etc. Integrity: ethical entrepreneurs demonstrate the courage of their convictions and demonstrates personal integrity by doing what they believe to be the right thing, regardless of pressures to do otherwise. They are honorable, principled and upright, and will defend their beliefs Principle is never sacrificed for expediency, they are never unscrupulous or hypocritical. Trustworthy & a Promise Keeper: they are worthy of trust. Ethical entrepreneurs are forthcoming and candid in explaining things with the relevant information and correcting misstatements. They try as hard as they can to keep to the letter and spirit of their commitments and promises. Loyalty: they are loyal to individuals and institutions by support and devotion to duty and friendship in adversity. They do not exploit a situation by disclosing information they learned in confidence. They are extremely careful not to be affected by conflicts of interest. They are extremely loyal to their companies and work colleagues. Fairness: they are just and fair in all their dealings. They never exercise power arbitrarily. They do not use indecent means to gain an advantage or exploit other people's mistakes for their own benefit. They are committed to justice and the equal treatment of people. They are willing to admit they are wrong. Compassion and Empathy: ethical entrepreneurs are compassionate, empathetic, benevolent, kind and caring They strive to achieve their business goals and targets in a manner that causes the least harm and the greatest positive good.
Respect: they demonstrate total respect for the human rights, dignity, autonomy, interests and
privacy of everybody who is affected by their decisions. They are polite and treat everybody with
equal respect and dignity regardless of nationality, national origin, race or sex.
Law Abiding: they respect and abide by the laws, regulations and rules of the marketplace.
Committed to Excellence: they aim to perform their duties to the best of their abilities. They make
sure they are prepared and well-informed, and constantly try to improve in all areas of responsibility.
Leadership: they aim to be positive ethical role models. They are aware of the responsibilities and
opportunities of their position of leadership - they aim to create an environment in which ethical
decision-making and principled reasoning are highly prized.
Reputation & Morale: they aim to build and maintain the company's good reputation as well as the
morale of its workforce. They avoid becoming involved in conduct that may undermine respect and
will take all actions necessary to prevent the inappropriate conduct of others.
Accountability: they accept personal accountability for the ethical quality of their decisions.
Transcribed Image Text:Respect: they demonstrate total respect for the human rights, dignity, autonomy, interests and privacy of everybody who is affected by their decisions. They are polite and treat everybody with equal respect and dignity regardless of nationality, national origin, race or sex. Law Abiding: they respect and abide by the laws, regulations and rules of the marketplace. Committed to Excellence: they aim to perform their duties to the best of their abilities. They make sure they are prepared and well-informed, and constantly try to improve in all areas of responsibility. Leadership: they aim to be positive ethical role models. They are aware of the responsibilities and opportunities of their position of leadership - they aim to create an environment in which ethical decision-making and principled reasoning are highly prized. Reputation & Morale: they aim to build and maintain the company's good reputation as well as the morale of its workforce. They avoid becoming involved in conduct that may undermine respect and will take all actions necessary to prevent the inappropriate conduct of others. Accountability: they accept personal accountability for the ethical quality of their decisions.
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