Explain any five revenue models that organisations could employ to build revenue online
Explain any five revenue models that organisations could employ to build revenue online
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Explain any five revenue models that organisations could employ to build revenue online
![Tom and Mary have been running their bakery T & M Bakery successfully in Rosebank for the last
20 years and had stable growth year on year. However the past 2 years have not been easy as the
bakery recorded a loss for the very first time last year and is set to meet a similar fate by end of
this financial year as well. Both business owners can only attribute the loss to low sales volumes
they have been experiencing, as both walk in and call in customer numbers have drastically
decreased since June last year. Tom who is responsible for marketing knows that the market has
changed and knows that their current marketing techniques (flyers, pamphlets and local
newspaper ads) are not reaching the right audience and need to explore other avenues. They
have thus hired you as their Digital Marketing Manager to help take their bakery online and help
them increase both online and offline sales within the next 12 months.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fd65f601e-cc6a-4259-a9ff-06398229a00c%2F202b6da9-f103-432e-b1e4-17f519b3db3c%2Fzkd3h1r_processed.png&w=3840&q=75)
Transcribed Image Text:Tom and Mary have been running their bakery T & M Bakery successfully in Rosebank for the last
20 years and had stable growth year on year. However the past 2 years have not been easy as the
bakery recorded a loss for the very first time last year and is set to meet a similar fate by end of
this financial year as well. Both business owners can only attribute the loss to low sales volumes
they have been experiencing, as both walk in and call in customer numbers have drastically
decreased since June last year. Tom who is responsible for marketing knows that the market has
changed and knows that their current marketing techniques (flyers, pamphlets and local
newspaper ads) are not reaching the right audience and need to explore other avenues. They
have thus hired you as their Digital Marketing Manager to help take their bakery online and help
them increase both online and offline sales within the next 12 months.
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