Explain the major characteristics of each of the threetypes of vertical marketing systems (VMSs): corporate,administered, and contractual

Q: How can people with different personal values worktogether to make ethical decisions in organization...

A: The collaboration and cooperative work culture can help in achieving the moral dimension of decision...

Q: Why the amount of digital data is estimated to double every two years?

A: Digital data refers to the data which is not stored in the physical form, rather it is stored in dig...

Q: Companies who take a mobile first approach to communication often develop websites that are designed...

A: The companies are focusing on providing the best user experience in order to establish a positive co...

Q: What is the difference between ethics and socialresponsibility?

A: Ethics or moral philosophy or code of morals practiced by a group of people, whereas social responsi...

Q: . In what ways can each of the business cycle stagesaffect consumers’ reactions to marketing strateg...

A: The Business goes with the trend of growth, maturity and ultimately to decline phase and in each of ...

Q: A college professor told her student, ''the purpose of management course is to teach student about m...

A: Disagree with the above statement tell that “the purpose of management course is to teach students a...

Q: Which of the following statements is correctabout TQM?a. Top management must make a strongcommitment...

A: Answer – Option a

Q: What is the significance of tangibles in service marketing?

A: It is a tactic to present the visibility of the service to the customer and prospect in order to cre...

Q: What are the five stages of the consumer buying decision process?

A: Consumer buying decision process is the sequence of buying process which a consumer goes through whi...

Q: Describe the relationship between the three generic strategies and the five forces of competitive ad...

A: Generic strategy is the strategy used by companies to create competitive atmosphere. This strategies...

Q: T F Strategic alliances are partnerships formed tocreate competitive advantage on a worldwidebasis.

A: Strategic alliances are partnerships formed tocreate competitive advantage on a worldwidebasis. It i...

Q: Describe the four sales channels.

A: Sales channel are the mediums through which a manufacturing company sells its products to the end us...

Q: How does employee participation increase motivation?

A: Employees are the lifeblood of any organization. With motivated and participated employees an organi...

Q: Summarize why it is important to examine andrespond to the marketing environment.

A: Marketing environment refers to the factors and environment which surround the business and affect t...

Q: 5) Which of the following is MOST true of product availability in a communist system? A) Consumers h...

A: The correct answer is C

Q: Explain the strategic planning process

A: It is the well-intended cautious business moe in order to counter the rivals and ensuring the maximu...

Q: What is service quality? Why do customers find itdifficult to judge service quality?

A: When an organization serves its products and services in the market, they focus on consumer satisfac...

Q: Discuss how product deletion is used to improveproduct mixes.

A: Product deletion is an elimination technique which a company uses to delete the product from its pro...

Q: Why is a marketer concerned about sales potentialwhen trying to select a target market?

A: Sales potential is the ability of the sales person to sell the product in the market. Profit making ...

Q: Define direct-response marketing

A: Direct response marketing is a tool to generate a quick response from the target market to perform a...

Q: 1. Proctor and Gamble, as a matrix organization, is characterized by the following feature: a. techn...

A: Procter & Gamble is a Fortune 500 US global corporation that manufactures a number of retail goo...

Q: What variables might be used to segment these consumer markets? (a) lawnmowers, (b) frozen dinners, ...

A: Market segmentation is dividing the market into common groups who share similar characteristics. It ...

Q: In which ways can word-of-mouth communication influence the effectiveness of a promotion mix for a p...

A: It is an informal advertising strategy in order to create consumer awareness regarding products and ...

Q: Why might penetration pricing potentially negatively impact brand image and product positioning in t...

A: Penetration pricing is a strategy in which the price is initially set low to attract customers. The ...

Q: how right marketing mix to potential customers lead to a successful customer relationship?

A: Marketing mix refers to the strategies and the tactics which the brand formulates to promotes its pr...

Q: Why are environmental scanning and analysis important to marketers?

A: Fundamental analysis of the entire market is imperative for the firm in order to ascertain the exist...