Q: Discuss the role of public relations in the promotional mix
A: Promotion mix is known as blend of different promotional tools like advertising, sales promotion,…
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A: Web based communication is sharing of the idea, information or creating some kind of awareness…
Q: Explain the importance of developing new products and describe the six categories of new products
A: New Product Development (NPD) is a complete set of different disciplinary procedures that transform…
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A: Alibaba is an E-commerce giant which owns different businesses around the globe. Alibaba's…
Q: Summarize the eight major steps in developing an advertising campaign
A: An ad campaign is a collection of advertisements that are all focused on the same message and are…
Q: What role does word of mouth play in Pepe’s integrated marketing communications?
A: Marketing Communication- Marketing communication is a complex and fundamental part of a business's…
Q: explain in details Disney's brand community and how it operates
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A: Consumers normally make a routine, Limited or extended problem solving decisions in their life. Each…
Q: Review trade sales promotion methods.
A: Sales promotion is an important promotional tool that improves individual selling and advertising…
Q: What is the customer service of bar business?
A: When things are going well, good customer service encompasses how employees engage with customers,…
Q: The above action by President Cyril Ramaphosa is an example of… a) Market participation. b) Public…
A: The chances of deviation is high when nobody is watching. When there's no watchdog over the…
Q: Explain the steps involved in decision making.
A: The process of choosing choices by recognizing a decision, acquiring information, and evaluating…
Q: Description of Business, Product and Target Customer for Watermelon oreos
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A: Jamba Juice's Advantages One of the organization's main assets might be its regional presence in…
Q: One of the following statements about Competitor Rivalry is NOT true in Porter 5 Force analysis
A: answer- d Diligence with perishable products is associated with high assiduity gains The first of…
Q: Explain the act of Decision making.
A: Ans. Introduction Decision making is the method involved with making decisions by recognizing a…
Q: List and explain a variety of pricing objectives
A: Price is one of the major variables of the Marketing mix, and setting the correct price for a…
Q: Define Total quality management.
A: 'Quality' is commonly used to refer to a parameter that determines the inferiority or superiority of…
Q: Explain the steps in the new-product development process
A: The entire process of bringing an idea from concept through delivery and beyond is referred to as…
Q: Identify and briefly describe the four promotional methods an organization can use in its promotion…
A: Promotion: It demonstrates the type of market communication utilized to aware consumers of the…
Q: Why are team selling and relationship selling becoming more prevalent?
A: Selling states the process which ensures getting sold all the produced goods of the business. It has…
Q: Describe the bases for segmenting business markets
A: A business market is elucidated as the market in which the sellers and purchasers both are business…
Q: Analyze the key dimensions of Product mix.
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: Critically analyse the role digital technology and innovation play in enhancing guest satisfaction…
A: Guest experience combined with innovative automation can become a digitalization driver moreover as…
Q: Product Life Cycle: One of the following statements is NOT true. Select one: a. Total industry…
A: The Product Life Cycle has 4 stages- Introduction, Growth, Maturity, and Decline. The product is…
Q: Determine the resources needed and cost for training of 200 sales agents for launching Project X,…
A: In its most basic form, total cost refers to all of the costs associated with producing something or…
Q: Describe the use of customer relationship management in the selling process
A: Customer Relationship Management is essentially the relationship between the supplier and the…
Q: Explain the North American Industry Classification System
A: The rule of three implies that in any industry, the three toughest, most competent organizations…
Q: The current pandemic era has greatly affected the business world, especially trade. In your opinion,…
A: Marketing environment - It signifies the influence of external factors on the marketing activities…
Q: Preferences of Business Travelers
A: Business Travel is typically involved with Business activities which defines travelers as people…
Q: Discuss the importance of global marketing
A: Global marketing is the strategy which is performed in various countries by collaborating…
Q: Using examples explain how a firm can use the Boston Consulting Group management consulting firm and…
A: The BCG matrix is used by businesses to manage funds among different business units. On the other…
Q: Describe the characteristics of markets and market segments
A: Segmentation- The procedure of dividing an organization's target market into several groups of…
Q: Resources on IKEA and Prices Around the World:
A: IKEA has been a multinational company since the 1970s. With total sales of £41.3 billion in 2019, it…
Q: List and explain the steps in the selling process
A: Selling process comprise of various steps that have to be initiated by the salesperson, for selling…
Q: What is the risk of failure? Is the company willing to take the risk?
A: Risk is always there in even the smallest decisions that companies take. Risks are seen as a very…
Q: Mobile platform for selling cameras Possible end-users are photographers and camera vendors.…
A: There are four types of market segmentation: Demographic segmentation- In this type, the…
Q: There are different views on the challenges facing companies in general when they try to exceed '…
A: The main purpose of a business is to earn profit, it can be earned by fulfilling the customer needs…
Q: Post the name of a recent new product /service that has been introduced. Describe the unmet…
A: Coca cola is a carbonated soft drink which is sold globally. The company provides different…
Q: In what ways is the effectiveness of public relations evaluated?
A: Public relations is one of the elements of the promotion mix. It is where marketers do the work of…
Q: In which ways can word-of-mouth communication influence the effectiveness of a promotion mix for a…
A: Every person has a unique communication style that they use to interact and exchange information…
Q: Evaluate each type of consumer sales promotion as it relates to accomplishing your promotional…
A: Features of consumer-oriented sales promotion from a consumer perspective are: • The focal point is…
Q: Why is it necessary to define advertising objectives?
A: Advertising is known as an impersonal communication process for product promotion. It is because…
Q: Describe some of the ways that Discovery’s acquisition of Scripps will create new advertising…
A: Concept Of Advertising - Advertising, is a type of concept, which is defined as the promotion of a…
Q: Explain the concept of competitive intelligence
A: Among the most important factors impacting a company's capacity to remain competitive is a thorough…
Q: Explain how retail marketing strategies are developed and executed
A: Ans. Introduction An effective retail marketing strategy produces buyer premium and drives in-store…
Q: VinceShoe is a company who sells leather shoes. If you are the owner of VinceShoe, how will you…
A: Market segmentation is the process through which the company creates different groups of the…
Q: One of the following statements regarding the Product Life Cycle is NOT true. Seleccione una: a.…
A: Product Life Cycle refers to the phases through which a product goes through a it enters into the…
Q: Describe the possible objectives of promotion and discuss the circumstances under which each…
A: The initial step of a marketing campaign is to create a brand identity with visuals and slogans,…
Q: Identify three television commercials designed to persuade buyers to view the products being…
A: Introduction: Convenience items are the products that customer buys often and put less thoughts or…
Explain the role of a business analyst
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