Question attached 6. Focusing on a targeted group of customers(a target market) can gain a competitiveadvantage because:The value proposition will be less attractive tocustomersAdvertising can be focused on specificcustomersThe marketing mix can be like those ofcompetitorsA tailored marketing mix can have a better valueproposition for the customer 4. Which of the following is most closelyassociated with the cost of equity?The company's value proposition(s)Operating expensesThe company's income tax rateThe long-term bond yield5. Which of the following is most controllableby company management?The elasticity of demandThe marketing mixThe equity risk premiumThe income tax rate

Answer of 6. Option D -A tailored marketing mix can have better value proposition to the customers.…

Answered: Focusing on a targeted group of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Focusing on a targeted group of customers (a target market) can gain a competitive advantage because: