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- As the Vice President of Marketing for her firm, Jana is consideringimplementing a company wide pricing policy that all products mustachieve a target profit margin of 15 percent, so the firm can achieve itsoverall growth objectives. What type of company objective is this? a. Profit orientation b. Sales orientation c. Competitor orientation d. Customer orientation e. Market orientation5- Airlines are known to jack up fares when peak travel season approaches, and they typically run their fare sales around slow seasons. This is an example of a ________ pricing strategy Group of answer choices everyday low pricing (EDLP) uniform premium high/low 6- Which of the following is NOT a goal of informative advertising? Group of answer choices inform customers about upcoming sales increase awareness explain how the product works build company image 7- A pricing strategy is Group of answer choices using one-time seasonal discounts to reduce inventory. a short-term approach to setting prices a long-term approach to setting prices in a companywide integrated effort using slotting allowances to gain access to distribution channels 8- I mentioned that the main tasks of advertising are to inform, remind, and persuade. At which stage of the product life cycle should the advertising focus on informing? Group of answer choices decline maturity…The airline industry alters the price of its seats based on the type of seat, the number of seats remaining, and the amount of time before the flight departs. This is example of: Select one: a. Basing-point pricing b. Zone pricing c. Dynamic pricing d. FOB-origin pricing Which of the following statements is correct? Select one: a. If the prices of the product are below its costs, profits will boost. b. The pricing strategy suggesting value to the customer and profit to company should be followed. c. If customers perceive that the product is over-priced, they are keener to buy it. d. If customers perceive that a product’s price is lower than its value, they will not buy it.
- According to Hunt et al. (2024), many businesspeople often think of Customer Relationship Management (CRM) as somewhere customers' data is stored. The author further attested that CRM does more than storing customers' information, as it provides key value to salespeople, especially when it comes to instant access to customer historical pricing data. Expand on this statement and based on the chapter readings discuss three (3) CRM tools that can assist salespeople in their efforts to determine who are their most profitable customers and allowing them the ability to decrease acquisition costs.Statement 1: Price skimming can help small brands to do well in a competitive market Statement 2: Penetration pricing may not help luxury brands in setting up in a competitive market Group of answer choices Statement 1 is correct and Statement 2 is incorrect Statement 2 is correct and Statement 1 is incorrect Both Statement 1 and Statement 2 are incorrect Both Statement 1 and Statement 2 are correctBecause market and operating conditions are different in each target market all consumers will react similarly to the firm's pricing strategy. the choice of a pricing strategy is not specific to the target market. prices need to be held constant because everything else is changing. only horizontal price fixing should be used. none of the above.
- Suppose you have been asked by a food company to design an experiment that examines consumers’ purchase intentions toward their product (i.e., cereals), as a result of their recent pricing strategies (i.e., low price, high price) and product quality (i.e., organic offerings, nonorganic offerings) strategies. Basically, they would like to know the best combination of product quality offering and pricing strategy that yields the highest levels of consumers’ purchase intentions. How would this experiment look like? When working on this assignment, you should consider the following: Subjects: The experiment participants should be customers who consume significant breakfast cereals and are diverse in terms of income group, age group and work type. Experimental conditions: Independent variables – quality (categorical), price Dependent variable – Propensity to pay Effects: The main effect shall be impact of independent variables on propensity to pay such as how much affect does quality or…Which of the following statements about pricing objectives is true? a. Unit volume is not a type of pricing objective because it is a production strategy. b. Firms that are interested in strategic planning set their objectives to maximize current profit. c. Profit objectives are frequently measured in terms of return on investments. d. Market share and unit volume are synonymous1.Problem in the Image Please solve with the long anlysis explain and clearly Please solve and no reject, this no essay and just Q&A. Thank u and complete question Note Answer using the strategy of your choice, and can add in addition. However, it is mandatory to use at least one of the strategies listed in the choice of 4 available marketing strategies Major pricing strategies New product pricing strategies Product mix pricing strategies Price adjustment strategies
- Below is an actual job description for a sourcing and procurement internship position that was available at Disney Consumer Products/Studios. Based on the information in the job description, create accountabilities, objectives, and standards for this position. TITLE Graduate Associate, Sourcing, & Procurement (Disney Consumer Products/Studios) THE POSITION Provide analytical support for sourcing projects impacting business units, specifically targeting Disney Consumer Products & Studios. Benchmark current pricing models and develop new approaches to pricing/buying various products and services that yield creative and business advantage. Support the continuing efforts to increase the percentage of spend influenced, specifically as it relates to business units where we have had only a minor impact. Assist in the development of spend profiles, key stakeholder lists, savings opportunities where existing contracts are leveraged, savings opportunities in commodity areas that…Topic: Opportunities and limitations of designing an effective service pricing strategy. Give concrete examples to point out opportunities and limitations in service pricing. 1. Why are ethical concerns important issues when designing service pricing and revenue management strategies? What are potential consumer responses to service pricing or policies that are perceived as unfair? 2. How can we charge different prices to different segments without customer feeling cheated? How can we even charge the same customer different prices at different times, contexts, and/or occasions, and at the same time, be seen as fair? PLEASE ANSWER ALL QUESTIONS. THANK YOU!7 Howe, Dewey, Cheatem (HDC) produces parts for airplanes. HDC has two pricing schemes: 1) fixed price (not directly driven by costs) and 2) cost plus (costs plus fixed fee). All parts fabricated by HDC are bespoke to the customer. HDC determines on which basis to charge the customer based on which will provide the highest profit. Is it ethical to choose a price scheme based on which will produce the higher income? Why?