Founded in 2001, Ruisheng Microtech Shenzhen is a software developing company based in Shenzhen, China. It produces third-party software for bigger contractors like Huawei and other Chinese companies in the same sector. Until recently, business has always gone quite well due to its high-quality service and the company’s diligence to keep to the tight deadlines, like those imposed in the IT sector. However, a series of issues in the latest programs that Ruisheng sold attracted various complaints and requests for modifications. Some of Ruisheng’s contractors threatened to shift to its competitors in the same area, despite the goodwill shared between the companies, and Ruisheng has been given only a few weeks to address and resolve the issues. The company’s general manager is now facing some complex decisions in order to solve this impasse and reclaim its former customer-satisfaction levels.a. What types of strategic plans can Ruisheng make to address its quality issues?b. What environmental factors need to be taken into consideration when previewing changes in its corporate’s strategy?c. What are the possible distinctive competencies of Ruisheng and how they get into play in this case to company’s advantage?
Founded in 2001, Ruisheng Microtech Shenzhen is a software developing company based in Shenzhen, China. It produces third-party software for bigger contractors like Huawei and other Chinese companies in the same sector. Until recently, business has always gone quite well due to its high-quality service and the company’s diligence to keep to the tight deadlines, like those imposed in the IT sector. However, a series of issues in the latest programs that Ruisheng sold attracted various complaints and requests for modifications. Some of Ruisheng’s contractors threatened to shift to its competitors in the same area, despite the goodwill shared between the companies, and Ruisheng has been given only a few weeks to address and resolve the issues. The company’s general manager is now facing some complex decisions in order to solve this impasse and reclaim its former customer-satisfaction levels.
a. What types of strategic plans can Ruisheng make to address its quality issues?
b. What environmental factors need to be taken into consideration when previewing changes in its corporate’s strategy?
c. What are the possible distinctive competencies of Ruisheng and how they get into play in this case to company’s advantage?
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