Have you ever participatedin a sales promotion without realizing you were doing so? For example, have you ever“liked” a company on Facebook to enter a sweepstakes without realizing that in doingso you were also signing up for all its Wall postings in your Facebook feed?

Have you ever participatedin a sales promotion without realizing you were doing so? For example, have you ever“liked” a company on Facebook to enter a sweepstakes without realizing that in doingso you were also signing up for all its Wall postings in your Facebook feed?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 12DRQ

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Have you ever participated
in a sales promotion without realizing you were doing so? For example, have you ever
“liked” a company on Facebook to enter a sweepstakes without realizing that in doing
so you were also signing up for all its Wall postings in your Facebook feed?

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