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- Describe the use of analytics in CRM for customer behavior prediction and trend analysis. How can businesses make data-driven decisions using CRM analytics?Describe the concept of predictive analytics in CRM. How can predictive analytics be leveraged to anticipate customer behavior and improve marketing and sales strategies?How can businesses use predictive analytics within their CRM systems to forecast customer behavior and optimize their marketing and sales strategies? Provide a detailed explanation.
- To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Foodpanda and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Foodpanda in collecting information and forecasting demand?Explain the concept of predictive analytics in CRM. How can businesses use predictive analytics to enhance customer relationships and drive sales?To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Khaddi and your company wants you to deploy an efficient Marketing information system. Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?