How can predictive analytics be applied in marketing to forecast customer behavior?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section18.6: Skills Needed For Mti
Problem 3CC: What forecasting techniques are used in the management of technology and innovation?
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How can predictive analytics be applied in marketing to forecast customer behavior?
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