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- Is Cath Kidston’s pricing strategy sustainable? Explain?When notebooks and pencils are considered complements, then economists would argue that when the price of Notebooks goes up, the demand curve for Pencils: Group of answer choices shifts to the right and then moves back. shifts to the left. shifts to the right. stays the same.Has Cath Kidston executed value-based pricing, cost-based pricing or competition-based pricing? Explain.