I am having problems with these parts.... Target Consumer Target consumer description of the demographics, behavior, education level, gender, income, location, housing preference, usage, ethnicity, language, etc. Target Market Segment Comprehensive description of the target market segment.
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I am having problems with these parts....
Target Consumer
Target consumer description of the demographics, behavior, education level, gender, income,
location, housing preference, usage, ethnicity, language, etc.
Target Market Segment
Comprehensive description of the target market segment.
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- Chapter 12 discusses the VALS psychographic segmentation scheme. Which of the VALS segmentsare most likely to subscribe to meal kit plans? Whichof the VALS segments is least likely to subscribe tomeal kit plans? Justify your responses.what is the coca cola targeting with your own words (without explin what target mean start deeply with coca cola targeting)ESSAY writing. Provide your answers and make at least four statements in a phrase to obtain 10 points and highlight your main points, and provide solution for computation In market segmentation we have bases in consumer markets, from there choose one and discuss it?
- We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.4. List and describe types of customers and what would be the marketers action?Which market targeting strategy is Dove following? Justify your answer.
- What is segmentation bases (variables)?Kelvin analyzes customer desire and how they use products in his cosmetics store to better serve them by using which of the following? Select one: A. Behavioural segmentation B. Psychographic segmentation C. Geographic segmentation D. Demographic segmentationimagine you are marketing manager so your product is hybrid motor bike so explain the market segmentation of hybrid motor bike (C-1 Battery Powered Motorcycle) Demographic segmentation Geographic segmentation Psychographic segmentation Behaviour segmentation
- 1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer) Household Size Income Lifestyle Geographic Location Explain your answer: 1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain your answer: 1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image" 1d) Which of the following brand extensions would be the best fit for this product of the Jackery Explorer 1000…You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Demographic and 4 PsychographicsWhat factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement? strategic fit cultural awareness organizational fit segment harmony growth potential
