Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls, at various locations across South Korea to sell its famous ice creamsand milk shakes. Which type of retailers are the Ice Shack ice cream stores?chain storeswholesaler contractual systemsO B2B format retaileronline independent retailersproduct sale format franchisesO O O O

Answered: Ice Shack is an ice cream retailer. It…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls, at various locations across South Korea to sell its famous ice crea and milk shakes. Which type of retailers are the Ice Shack ice cream stores?