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- 1. How is customer-based pricing related to the role of price in the commercial exchange versus the role of the other three elements of the marketing mix? 2. Describe the concept of a product’s VTC. Why is the monetary estimation of this value important for price setting? 3. Describe the concept of a product’s reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?1. Select a company that has Pricing Policies & Practices2. What are the 3c's of Marketing in that company. *Company (name, address, products or services, pricing objectives and approaches. *Customer profile (geographic, demographic, psychographic, behavorial) *Competitors (list only)1. Illustrate how to calculate a breakeven point in terms of units and dollars using total fixed costs and variable costs in your calculation. 2. Which introductory pricing strategies have you noticed when you shop? 3. Illustrate two different pricing approaches that businesses use. 4. Which forecasting method would be most accurate for forecasting sales of hair-care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances? 5. What is the most important part of a marketing audit? Why? What is the least important part? Why?
- A9 Let's choose a product, then analyze PRODUCT COMPENENTS (everything customers think about before they purchase), and propose all possible PRICING STRATEGIES that seller can set for the product.Hello for this question I chose PRODUCT. Pls answer this ASAP, i'll give u an upvote. Thanks Answer the following 1. Among the 7Ps in the Marketing Mix (except the pricing) what do you think is the 2nd most important "P"? The "P" that complements Price. You may cite concrete examples to support your position. 2. Why did you choose that? You can site examples that you experience as a consumer.How might Food Network and Kohl’s use product-line pricing toexpand their partnered offerings?
- what pricing approach is it when an athletic commission prices different hockey tickets depending upon stadium seat location (closer or further from the ice, behind the goalkeeper, etc.) 1. Bundling 2.Peak Load Pricing 3.Indirect Segmentation Price Discrimination 4.Direct Segmentation Price Discrimination 5.Complete Price Discrimination3. Evaluare how Toy'R' US has responded to Wal-Mart's pricing strategyThe questions to follow are based on the Converse, Chuck Taylor, All Star Sneakers introduced see attached image Q1 - Which one of the following pricing objectives would be considered most appropriate for the Converse All Star sneaker? Justify your answer.• Profit orientated goals• Sales orientated goals.• Increasing market shareQ.2 - If Converse introduced a new SMART WATCH for Men and Women, should they launch the product using Market Skimming or Marketing Penetration? Explain your choice.
- 3.Based on the way SBC's brand manager describes its overall pricing strategy across various types of bikes with varying attributes for different types of riders and varying degrees to which those attributes are incorporated, SBC employs Multiple Choice A) product line pricing. B)competitor-based pricing. C) odd/even pricing. D) penetration pricing. high/low pricing.A phone manufacturer is determining a price for its product, using acost-based pricing strategy. The fixed costs are $100,000, and thevariable costs are $50,000. If 1,000 units are produced and thecompany wants to have a 30 percent markup, what is the price of thephone?What is the main reason for establishing pricing objectives? a. to give direction for price movements over the product life cycle b. to define the initial pricec. to establish a good understanding of the market and the needs of the consumerd. to interact with the other elements of the marketing mix