Identify and understand the psychological factors that affect consumer buying decisions ?
The consumer buying decision can be described as the actions or thoughts that a consumer takes or goes through before making a final purchase decision for a product or service. During this process, consumers go through several stages from identifying their needs, collecting information about the products that can satisfy their needs, evaluate the alternatives available and then finally making a purchase decision.
There are many factors that affect these buying decisions of a customer. These factors are cultural factors, economic factors, psychological factors and personal factors. In the steps ahead, we would be knowing about what are the various psychological factors that affect the buying decisions of customers.
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