If one Pizza Hut opens too near to another one and steals some of its customers, causing tension between the managers of each Pizza Hut location, which of the following is happening: horizontal channel conflict vertical online channel conflict O indirect conflict disintermediation O between channel conflict O O O O
Q: What role do ethics play in marketing research? Why is it important that marketing researchers be…
A: Marketing research is a research carried out by the company to understand a market better. Special…
Q: Describe Uber’s core market. Why is Uber targeting these groups in particular?
A: Uber technologies, inc. is a United States company that specializes in consumer rides assistance,…
Q: In your local area, identify a group of people with unsatisfied product needs who represent a…
A: Every organisation will create value for shareholders in terms of profits and for customers in terms…
Q: What is market segmentation? Describe the basic conditions required for effective segmentation.…
A: Market segmentation is a way of selling almost all the companies that make it. The process provides…
Q: Differentiate between the environmental forces that affect international marketing efforts
A: The environmental forces denote those variables that have a direct or indirect influence on the…
Q: what is an example of a latent demand
A: What is Latent Demand The term latent demand is refer to the situation in which a consumer never…
Q: Do you agree with Umpqua Bank’s decision to use a market test before launching its BFF app in the…
A: Marketplace- A marketplace is any location, whether, in online or person, that would facilitate the…
Q: Swedish furniture company Ikea uses big data to determine how to adjust its inventory, design, and…
A: Market segmentation is the process of dividing a big market into smaller customer segments sharing…
Q: Compare and contrast manufacturer brands, private distributor brands, and generic brands.
A: Manufacturer brands-Manufacturer Producers create brands, which they name after themselves. The…
Q: Why would consumers question Uber’s pricing strategy?
A: Platform models are different and old pipeline models. Platform model used as technology to create…
Q: Compare and contrast the five major transportation modes in terms of cost, speed, and dependability
A: Marketing- Marketing refers to activities a business undertakes to promote the buying or selling of…
Q: Visual influences, such as color, have the capacity to impact consumers in the retail environment.…
A: Color psychology is the study of how colors affect perceptions and behaviour.
Q: Review the market mechanisms available for environmental policy. Which require themost far-reaching…
A: An environmental policy is a written statement, typically signed by senior management, that outlines…
Q: Why would IHG create a separate hotel brand specifically for China?
A: Every company will create products and services which will be used to exchange profits with…
Q: How does Market Force leverage marketing research to help its clients?
A: Marketing Research is done by receiving useful information about the customers. The target market,…
Q: Sasha works for Sony. Sony has a new 4K TV with higher resolution than other TVs. Sasha wants to get…
A: The advertisement and marketing regarding any product should be strategic in nature, and it clearly…
Q: Describe some marketing problems that could be solved through information gained from observation.
A: Problem Recognition is a significant stage in the research process. While carrying out market…
Q: . What are the common and core competencies of an entrepreneur? Choose one common competency and one…
A: Ans. Introduction Entrepreneurial competencies are characterized as fundamental qualities moved by…
Q: 1. Identity five elements that are important in assessing and comparing the attractiveness of…
A: 1. Introduction: One may have many business ideas to go for, but its not always necessary to pursue…
Q: What are the categories of situational factors that influence consumer buying behavior? Explain how…
A: Consumer Buying Behavior refers to the ultimate consumer's purchasing behaviour. A company must…
Q: Elaborate about The duty to disclosure.
A: Duty of Disclosure means that you must be truthful and tell us everything you know and that a…
Q: There are no tariffs or quotas on trade between EU and Norway. The EU and Norway impose the same…
A: As the internet and communication expands, trade between countries has been increasing. To…
Q: What is strategic philanthropy? How does it differ from more traditional philanthropic efforts?
A: Marketing Strategy- A company's overall game plan for reaching prospective customers and also…
Q: D4) Pick a product and company name and then explain the 4 four P's regarding that
A: The 4Ps of marketing, commonly known as marketing mix, is a marketing concept used for promotion of…
Q: Discuss your product with regard to the six service characteristics. To what degree does it possess…
A: Every business will create products and services to help the consumers solve their problems and…
Q: What are the Characteristics of a Successful Social Media Marketer?
A: Some essential characteristics that all social media marketers must possess to ensure success are…
Q: What are the goals of the Federal Trade Commission? List the ways in which the FTC affects marketing…
A: Marketing activities- It refers to the activities that are undertaken by an organization to promote…
Q: Identify the major characteristics of business customers and transactions
A: Products are selling items which business produces to earn profit revenue. Products are bifurcated…
Q: Define geodemographic segmentation. Identify several types of firms that might employ this type of…
A: Market Segmentation is impacted by four segmentation variables or basis. These are geographical…
Q: Define what markets are and explain how they are generally classified.
A: Every economy will be based upon various types of markets. These market will be from different…
Q: Describe the three factors of ethical decision making.
A: Ethical decisions foster trust and fairness, responsibility, and concern for others. Recognising…
Q: 4. Explain the concept of STEEPLED.
A: STEEPLED analysis is a marketing framework used by marketers to analyze the macro-environmental…
Q: Explain the purpose and function of retailers in the marketing channel
A: Distribution channel is said to the chain which includes intermediaries into it in order to transfer…
Q: Internet
A: Talking about the traditional marketing mix then, it will hwlp thw organisations to me more…
Q: IN NOT LESS THAN 100 WORDS EXPLAIN THE STATEMENT BELOW: Understanding the characteristics and buying…
A: When establishing the marketing mix, a company that wishes to succeed must consider buyer behavior.…
Q: Classify the types of consumer decision making and the level of involvement.
A: The consumer behavior theory benefits marketers in understanding the expectations of the consumers…
Q: Describe the major functions of marketing channels. Why are these functions better accomplished…
A: Supply chain management is the coordination of all activities associated with the flow and…
Q: What are the main tasks involved in order processing?
A: Supply chain management is central to the production business that deals with entire procurement of…
Q: Explain the major characteristics of each of the three types of vertical marketing systems (VMSs):…
A: Previously, businesses preferred a traditional marketing system. It is one in which retailers,…
Q: Explain the following major trends that affects the new marketing landscape together with some…
A: marketing strategies will change as the external factors changes. These major factors can be…
Q: Explore how businesses develop a product idea into a commercial product.
A: New product development is the process of taking a product or service from concept to ultimately…
Q: How do you measure the quality of service?
A: In service quality, the analysis of customer feedback is done and accordingly, necessary changes or…
Q: Write a short note on Singer Sewing Company.
A: Singer Sewing company is an American company. It specializes in manufacturing of consumer sewing…
Q: Explain how businesses position their products.
A: Positioning is a branding strategy where the product will create a unique position in the market for…
Q: Create a prototype of a product or service that you want to market for future business.…
A: A large number of products and services are prevailing in the market. The marketers deal in those…
Q: Channel cooperation requires that members support the overall channel goals to achieve individual…
A: Businesses participate in channel management to increase the reach of their products to the broadest…
Q: personal and professional social media platform, Twitter has gained a lot of traction. There are…
A: Twitter is one of the most popular social media platforms which is used by common people and also by…
Q: Summarize the growth and importance of digital marketing.
A: Marketing is to create customers. There are various important areas in marketing like channel,…
Q: Describe different types of digital media and how they can be used for marketing.
A: Digital media is a term that helps in communicating through encoded machines and readable data…
Q: Explain how companies manage existing products through line extensions and product modifications.
A: Product- A product is an item provided for sale. A product might be an item or a service. Products…
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
- 23 Which of the followings is correct regarding channel design? Select one: a. Defining channel alternatives comes after stating objectives of channels. b. Setting channel objectives comes prior to studying customer needs. c. Environmental factors have no influence on channel alternatives. d. Last step of channel design is identifying channel alternatives.4 - This term represents the removal of traditional service provider transactions - which occurs when an intermediary (i.e. human agent) is cut from the value chain. Disintermediation Channel cooperation Reintermediation Channel conflictWhich of the following firms benefits from indirect cross side network effects? A. Uber B. Airbnb C. Facebook D. Google E. A and B F. C and D G. All of the Above *G is not correct*
- Centrality on node-level properties makes reference to the relative importance and prominence of a firm in the supply chain system, where firms with higher levels of centrality are found to have more power and control over peripheral firms. Which one of the following variants does not represent the centrality measurement? Select one: a. Closeness based on shorted path b. Brokerage based on dyadic and triadic c. Degree based on direct ties d. Betweenness based on geodesic distanceToday customers expect channel integration to work smoothly. Which of the following is NOT one of the characteristics of channel integration? a. The ability to return an online purchase at the retail location b. The ability to order the product online and pick it up at a retail location c. The right to receive discounts based on total online and offline purchases d. Offer specific specials to online and separate ones to offline consumers e. Offer gift certificates that can be redeemed online and offline22- SCD Model stands for Service-Channel Diversification Model. Select one: a. True b. False
- Chan handles the distribution network for a company that creates custom-made software for companies. He requires constant feedback about customer needs so he can use this information to upgrade his software. What kind of distribution channel should Chan incorporate in order to do justice to the company’s overall service? A. only deal with wholesalers B. involve many intermediaries C. create a long distribution channel D. create a horizontal distribution channel E. create a short distribution channelA channel design process wherein the channel manager is authorized to decide which segments to target a. segmentation b. gap analysis c. degree of commitment d. splitting the workloadWhich of the following statements is true of the influence of product characteristics on a company's channel strategy? Products with low unit prices are usually sold using a company's sales force. Products that are sold using direct distribution generally require narrow selling margins. Perishability is an important product characteristic that influences channel strategy. Bulky products are ideally distributed through direct-sales systems globally. A ________ is an organized network of agencies and institutions which, in combination, perform all the activities required to link producers with users to accomplish the marketing task. fulfillment house demand signal repository general line of merchandise channel of distribution Which of the following statements is true of the influence of customer characteristics on a company's channel strategy? The need for multiple channel intermediaries decreases as the…
- Explain a channel richness. What influences channel richness? How should someone select a channel?Interpret the overall framework of channel management. Support your answer with at least one example.30 Tax declarations, which can be done online as well as by mail and by fax, is an example of lateral-channel service penetration. Select one: a. True b. False