In terms of services marketing, why is it important for customers to see Mike Boyle working out and supervising trainers at his gym facilities every day?
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- List two actual organizations belonging to any two different categories of their products/services. Describe the management hierarchy of each and compare. Explain why there are differences and/or similarities.Compare and contrast the three options from the perspective of customer services?what is the difference between a product and a service. Provide examples for each.
- -What is the services marketing mix?Briefly explain concerning healthcare services. (Write the answer in 300 words)What are the core benefits should a product/service provides?briefly discuss how the fact that the customers are internal would change the process of managing the four phases of the service life cycle