In this problem, p is in dollars and q is the number of units. (a) Find the elasticity of the demand function 2p + 3q = 180 at the price p = 18. (b) How will a price increase affect total revenue?
In this problem, p is in dollars and q is the number of units. (a) Find the elasticity of the demand function 2p + 3q = 180 at the price p = 18. (b) How will a price increase affect total revenue?
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter14: Pricing Techniques And Analysis
Section: Chapter Questions
Problem 1E
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In this problem, p is in dollars and q is the number of units.
(a)
Find the elasticity of the demand function
2p + 3q = 180
at the price
p = 18.
(b)
How will a price increase affect total revenue?
Since the demand is inelastic, an increase in price will decrease the total revenue.Since the demand is elastic, an increase in price will decrease the total revenue. Since the demand is unitary, there will be no change in the revenue with a price increase.Since the demand is inelastic, an increase in price will increase the total revenue.Since the demand is elastic, an increase in price will increase the total revenue.
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