Integrated Marketing Communication • Write short note on Advertising • What is the importance of Advertising? Explain the objectives of Advertising.
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- How objectives work in a marketing communications campaign and why it’s important to be clear about what the campaign is to achieve?How does social media advertising spending compare to traditional mass-media advertising spending? How likely is it that Twitter can become a media entity rather than just a media platform, and what are the implications for advertisers? (AACSB: Written and Oral Communication;Reflective Thinking)Can you help me answer this question Describe the components of a promotion mix and the different factors can affect them The different types of marketing communications an organization uses comprise its promotion or communication mixCommunication tools that may include advertising, sales promotions, public relations and publicity, professional selling, and direct marketing., which consists of advertising, sales promotions, direct marketing, public relations and publicity, and sponsorships (of events and experiences), The promotion mix also consists of online, social media, and mobile marketing,
- Explain how Twitter makes money through advertising. Find examples of companies using Twitter as a promotional tool. (AACSB: Written and Oral Communication; Reflective Thinking)How does the “Live Tests” campaign demonstrate the characteristic of integrated marketing communication? What grade would you give “Live Tests” on integration effectiveness?How does the “Live Tests ” campaign demonstrate the characteristic of integrated marketing communication?
- Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 1. How can marketers make effective use of digital and social media in marketing their products and services in variouscountries?2. Explain the concept of integrated marketing communications (IMC).3. What is marketing, and what is the role IMC plays in the marketing process?1- Discuss two major changes in the publishing industry generated by the Internet and EC technologies. Why are these changes important? 2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?Using an integrated marketing communications approach is superior to using each element separately. True or false?
- Marketing communication can be defined as the process of informing,persuading and reminding customers about a company’s product and services. Marketing communications consist of six elements. Discuss with examples, twomarketing communications elements that you would recommend to a companylike Netflix.Select a current print, electronic communication, or a commercial of a global brand, and provide a breakdown of the communication strategy. Explain why or why not is it effective.Advertising is good in terms of ____(1)______, but the downside is ____(2)_______ . 1) generating awareness 2) consumers may be skeptical 1) its extremely low cost 2) its inability to generate awareness 1) targeting channel members 2) its inability to generate awareness 1) generating awareness 2) its extremely low cost 1) being free 2) its inability to generate awareness