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- In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?Mature industries generally adopt all of the following strategies and tactics EXCEPT: preserving both company and industry profitability deterring entry into an industry moderating the intensity of industry competition. protecting their competitive advantage. increasing the level of rivalry within an industry .How can the firms understand their competitors?
- Assessing a Global or International company using the Competing Values Framework (CVF). Imagine you are a group of international consultants and the firm has engaged you to review their culture and effectiveness and propose any necessary changes to enable the company to fulfil its objectives. Your first task will be to identify a suitable company which has enough data in the public domain to allowyou to do your analysis. In your analysis you need to cover the history of the firm(origins) as well as the current state. Finally you need to articulate the desired future state you propose is necessary, and why listing some concrete actionsteps to implement the needed changehow is competitive advantage different from competitive parity?What occurs when a company seeks to match what a competitor is doing while maintaining its existing competitive position?
- How can a company use competitive intelligence to gain a competitive advantage? By targeting its competitors' customers with marketing messages By undercutting its competitors' prices By developing a strategy to copy its competitors' products or services By gathering information about its competitors' products, services, and marketing strategiesWith all the competitors in the beverage industry, I couldn’t imagine another soft drink company overruling Coca-Cola. what actions could existing companies take to erect barriers to entry to this industry for new potential competitors?Sustaining competitive advantage can be challenging. The entry of new competitors, the possibility of imitation, and the changes in the firm’s context can affect the firm’s profitability and, historically, have affected firms that had competitive advantage in very distinctive ways. For instance, Coke and Pepsi have sustained their market dominance for nearly a century. On the other hand, General Motors and Ford were hit hard by competition, in particular of foreign companies entering the market, and never fully recovered. What is different about the product/market situation in these cases that affects the sustainability of their competitive advantage? Which elements of the strategic landscape were responsible for Coke and Pepsi’s success and which elements were instrumental in GM and Ford losing an important share of the market?