Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
6th Edition
ISBN: 9781285869681
Author: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher: Cengage Learning
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Question

Measuring Online success                                                                                      

Google analytics and other enterprise systems like Omniture are great in assisting companies in obtaining leads and using data collected to assist companies improve their websites. For this assignment take a look at the success stories from companies using google analytics. Click on the link below to choose a success story, once on the website make sure to click on the PDF file to view the sample company of your choice.

https://www.google.com/analytics/success-stories/?product=analytics#?modal_active=none

Name of the company ?

 

About the company

 

What are some of the company goals?

 

What was the approach in using google analytics to help the company succeed?

 

What was the end results from using Google analytics?

 
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