Mobile platform for selling cameras Possible end-users are photographers and camera vendors. However, photographers may not want to buy the mobile app, while the vendors may buy it. Here, the vendors can be both end-users and customers.
Q: How has Cutco used quality to differentiate its products?
A: Marketing is the practice which comprises various activities strating from market research, product…
Q: Analyse the macro-environment through the STEEPLE Analysis: Using the STEEPLE model, briefly analyse…
A: the reason for failure Despite the time and money spent designing and testing new goods, a…
Q: how Ethics and Social Responsibility affect the marketing landscape in a post-pandemic environment.…
A: Marketing helps the company to create customers. There are various areas in marketing like…
Q: Outline the four most common channels for business products. Describe the products or situations…
A: The end buyer purchases an item or service through a distribution channel, which is a chain of…
Q: The role of marketing distribution is to facilitate the production of products without direct…
A: A marketing distribution channel includes individuals and businesses who engage in the process of…
Q: How is Nike using differentiation to distinguish its products in a crowded and competitive…
A: Marketing prospects the creation of product information to potential customers in the market. The…
Q: 5. What are the 7Ps of marketing? Briefly describe each.
A: The Marketing 7 Ps The 7 Ps are indeed a series of well-known marketing strategies that you may…
Q: Product Re-Launch - New Segmentation, Targeting and Positioning for Watermelon Oreos
A: Marketing involves a lot of detailed scrutiny and planning. A firm has to decide segmentation,…
Q: How do target-market characteristics determine which promotional methods to include in a promotion…
A: The promotional mix refers to the numerous methods by which businesses communicate the brand,…
Q: Assume you have joined an organisation “WealthMax” that deals with investors who are investing in…
A: Digital marketing is a marketing strategy in which digital mediums or channels are used to market…
Q: Is a personal computer sold at a retail store a consumer product or a business product? Defend your…
A: Business Products- Business products are the goods and services that businesses purchase to produce…
Q: When IKEA entered the Chinese market, it dropped the prices on its products significantly, but only…
A: IKEA China is a joint venture between the IKEA Group and the Chinese government. This enterprise was…
Q: Evaluate the following statement: “Appropriate advertising media are always available if a company…
A: The factors that should be kept in mind while choosing the advertising media for a good are: 1. The…
Q: Describe advertising and its different types
A: An advertisement is a type of marketing in which a product, brand, or service is promoted to a…
Q: Discuss the physical functions that will be required for distributing your product, focusing on…
A: Material Handling is the packaging and protection of materials and their storage and transportation.…
Q: The Cookie Jar bakes 80 dozen cookies at a cost of $1.08 per dozen. If a markup of 60% on selling…
A: The company bakes 80 dozen cookies and the price per dozen is $1.08 The total cost for all cookies =…
Q: What is the purpose of intellectual property act? * O Protect you from corporate espionage O Protect…
A: The meaning of word espionage means spying any company prevailing in the market. The government…
Q: Can you give a further explanation of each and examples
A: Marketing including various areas like marketing mix, advertising, digital marketing, etc. All of…
Q: what are the effective segment to be used by nandos to segments the south african markets
A: Ans. Introduction One of the biggest establishment cafés - "Nando's" has come into the market during…
Q: What are some of the limitations of social learning that can be advised to Toyota Motor to be aware…
A: Organizations are all the time more dependent on social learning to deliver engaging e-learning…
Q: How do you conduct a "DEPEST Analysis" for the macro-environment? Discuss your answer.
A: Macroeconomic factors affect companies that rely heavily on global economic health. Industries that…
Q: Compare the customer segments of onshore and offshore private banking.
A: The term offshore alludes to an area beyond one's nation of origin. The term is generally utilized…
Q: Provide a comprehensive evaluation of the characteristics and limitations associated with the use of…
A: A survey is a type of research that involves gathering information from a planned group of people in…
Q: Product Re-Launch - New Segmentation, Targeting and Positioning (300 – 400 words) for Watermelon…
A: Product re launch is a business practice used by companies in order to introduce a product again in…
Q: ased on the Reality TV Controversies Case, discuss the power of reality television content. a) Why…
A: Reality television shows are programs that portray undocumented real-life scenarios. The people…
Q: Apply the stages of a a practical example.'
A: B2B sales process refers to sales which is made to the other businesses which direct serves to the…
Q: A price taking firm has zero fixed cost and increasing marginal cost. What quantity does it produce?…
A: A price-taking firm is a perfectly competitive firm that operates in a perfect competition market…
Q: Amazon, Alibaba (China), Apple, Google, Fa ebook, platforms that attract millions of users daily.…
A: Marketing in today's era is a wide concept. It is incomplete without digital marketing. Digital…
Q: Explain the importance of service quality and explain how to deliver exceptional service quality
A: In terms of service delivery, service quality refers to how well a company satisfies its customers'…
Q: Why are there still people participating in pyramid schemes?
A: Pyramid schemes are the business model which recruits people and promises them payments for…
Q: Should marketers play a role in helping consumers avoid the dark side?
A: A person who is responsible for developing a connection between a consumer and the product is called…
Q: Define supply chain management. Why is it important?
A: Management is to direct and control the resources of a company so that everything run smoothly.…
Q: summarise conclusion about watermelon oreos
A: To go up with the summer market debut, the new Oreo has a watermelon flavor filling. The interior…
Q: Thanks to the location change of his business, the entrepreneur can now have access to new possible…
A: Small business is called so because of the limited reach and low turnover. These small businesses…
Q: 2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. They are filled with…
A: Price is one of the important factors for sales of any product of an organization. Therefore,…
Q: How International trade is becoming important?
A: International trade deals with the distribution of economic resources between nations. This…
Q: In which stage(s) of the consumer buying decision process would IHG’s digital marketing and social…
A: Consumer decision making: It is a procedure, which includes the customers finding out their needs or…
Q: In terms of product differentiation, why does Taco Bell test-market its new products for months…
A: Product is developed through using market research techniques where information about customers'…
Q: Describe the functions a package can perform. Which function is most important? Why?
A: Packaging can be described as a term used for a thing that covers a particular product. Packaging is…
Q: How did Xerox's strategic vision work in favor of or against the development of radical new…
A: Business Technology- It refers to the applications of data, science, information and engineering for…
Q: You are developing a vision of e-commerce from 2 perspectives: security and online marketing.…
A: The internet revolution has allowed social media platforms to expand its usage. These platforms…
Q: How can you say that life is going on so far? list some of the signs that life is going on so far
A: People work very hard to make their dreams come true, only to leave it all behind in the end, this…
Q: Mike Boyle only wants to attract customers who will be frequent users of his facilities and training…
A: Services Marketing- Services marketing is a marketing form that companies that provide services to…
Q: Discuss the importance of CRM strategies for companies such as Brewing Peace. Evaluate the direct…
A: Importance of CRM: 1. A customer relationship management system (CRM) organizes all of the business…
Q: 1. Marketing services agencies are intermediaries. O MICRO O MARKETING
A: There can be multiple intermediaries for marketing calssified on the basis of physical resellers or…
Q: What role should word-of-mouth communications, buzz marketing, or product placement play in your…
A: Promotion is the task which focus on providing product information and educating customers through…
Q: How will you go about getting 2 sales calls booked? a. Write out a full detailed process.…
A: Sales calls is a process in which, a salesperson makes an unasked phone call to a customer, for…
Q: Identify and discuss the five components of service quality. How do customers evaluate these…
A: Marketing is practice through which brand tend to promote their products which creates awareness and…
Q: Define bibliography. Also state its different types.
A: A bibliography is a list of information about data sources on a given topic. Writers and researchers…
Q: Discuss the importance of consumer perceptions of value and costs in setting prices. Give examples
A: Pricing is the process of determining what would be the worth of the produced goods or services. It…
Step by step
Solved in 2 steps
- a) What are the technological drawbacks of e-commerce? b) Can you tell us about the many types of e-commerce apps accessible in the market? b) How Does a Dutch first-price, second-price, and third-price auction Work?1. Answer all question a and b : a. Explain the information sharing and line of communication of nescafe. b. Explain continuous improvement of nescafe.3PL. What is this? When would it benefit a company and when would it not? Should all firms seek to use this? If not, why?
- Gone are the days of tedious, paper-laden, and labor-intensive procurement duties. E-procurement is changing the way buyers and sellers do business, specifically via mobile procurement that offers cloud-based platforms that reduce the search, order, and approval cycle. Most large companies have adopted some form of e-procurement. A recent study found that almost 70 percent of companies utilize some form of e-procurement, mobile procurement, or supply chain management applications. A leading industry platform, Coupa, provides a suite of cloud-based applications for finance, including accounts payable, sourcing, procurement, and expense management that allows customers full functionality from their mobile devices. Employees now enjoy the flexibility and time savings of viewing, approving, or denying requisitions, purchase orders, and invoices. One of Coupa’s large retail clients claimed a reduction from 10 days to 5 hours in their requisition-approval-process cycle by implementing…product: Pumice stone bath mat COMMERCIALIZATION Initial distribution strategy (direct-to-consumer, wholesale, etc) New venture or license? Why? This is a very important decision! You must have the means to handle manufacturing, distribution and servicing as well as some capital if you venture. Very expensive concepts should probably be licensed, but you’ll still need to develop a prototype and protect your IP. Product line potential: in what ways could you expand your product or service to include additional concepts? MARKET STRUCTURE Overall barriers to market entry: how easy is it to enter this market? What are the implications? Overall market attractiveness: consider the size of the market, need for the product/service, projected sales, competition, etc Overall risk: What risk factors most concern you, and how will you address them? Overall expected value: How well should this product/service do in terms or sales and profit margin? What is the value to customers?Identify the potential benefit, and challenges, for companies moving to direct online distribution channels. Your answer should explain how companies can balance expected benefits from onine direct sales with potential channel conflicts, and address how companies can best transition from traditional and intermediary sales model to direct channel. Explain how you could create customer value throughout the entire product/brand experience. Your answer should encompass all of the following concepts: Core, Actual & Expected, and Augmented Product iPACE Frame Work
- Describe the role of mobile app stores (e.g., Apple App Store, Google Play) in the distribution and management of mobile applications.Explain the difference between 4Ps vs 4Cs and show how it applied in IMC(integrated marketing communication)“Leverage our technical expertise to address new market opportunities in e-commerce” is an example of a: a. Strategic objective b. Financial objective c. Market objective d. Technical objective
- Your friend Boris is keen to start his own platform business. His aim is to create a ‘Deals’ platform – where experts from the company, will identify the best deals in the market on a variety of topics such as mobiles, broadband, games etc. and make these available to consumers who login to the platform using a unique id. It is more than just price comparison or aggregation as the platform will only display products that are on a deal or offer.Boris aims to generate value through advertising revenues, revenues from customer browsing and purchase data, and a premium service for customers who want more customized services. He has asked for your help to understand some of the underlying dynamics and look for other sources of revenue. a) According to Weill and Woerner (2013) what are the three key components of a digital business model? Use an example to explain what aspects of business would come under each component.b) Weill and Woerner argue that “A firm doesn’t need to be a leader in…Home academy is an e-learning concept started by two young graduates to create a platform for preschool, kindergarten, primary and junior high school students across Ghana to learn. The portal will have lots of learning materials available for users. They have hired you as a consultant to help them formulate a strategy to be able to make some income from this venture. Explain 4 models of e-commerce that will help them maximize revenue.What is the role of a content management system (CMS) in website development and management? How does outsourcing affect the choice of CMS?