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- How to apply the marketing concept of "means-end-chain" for American Express Card?What is the Distribution network?Q3. With the help of the diagrams, explain the possible channels of distribution from a manufacturer to a customer. Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels would wish to target?
- 1.Why is it important for manufacturers to have their own distribution network rather than working through independent intermediaries? 2. Give examples and fully explain the points.Assume that you are a marketing manager for Pantene shampooand conditioner, two of P&G’s star products, and that several ofP&G’s competitors have recently begun to cut prices to retailers andalso to offer more aggressive channel allowances to boost salesand market share. What options do you have as a response to the competitive pricedeclines? What are the risks associated with each of the options? Assuming Pantene is the market leader in its category, what response to the price cuts do you recommend?What type of support is provided by the company in Nestle to Distributors?
- Explain the Distribution Strategy?What is a supply chain, and how is it different from achannel of distribution?After completing the readings for this week and discussing place marketing, the inbound method, and customer experience in-class, what factors should be considered when determining when and how to sell a product?
- is the basis for supply integration: Select one: a. Integrating all supply functions b. Taking ouside support to solve internal problems c. Using people from different functions d. Jointly working together in groups and teamsQ.4 What is a distribution plan? How to develop it?You have to launch a product/service in Peshawar Pakistan. Prepare a Marketing mix plan for it considering atleast the following important elements. 4. Product Mixi) Nature of productii) Product Differentiation from Competitorsiii) Brand nameiv) Brand Markv) Slogan 5. Promotion Mix6. Reasons to choose this promotion tool/s7. Pricing Method8. Reasons to choose this method9. Placement Channel10. Reasons to choose this channel