
N26, a mobile bank, was founded in 2013 by Valentin Stalf and Maximilian Tayenthal. Since its launch, N26 has built a network of more than 5 mil- lion customers in 24 European countries. In 2019, N26 began operation in the United States in
Traditional banks typically employ a distributed IT landscape. Banks usually operate numerous self-developed software applications, but many of these are only partially adaptable to changing processes and needs. An online bank, however, has the scope to optimally design its IT landscape and customer inter- action processes based on current needs-such as compatibility with a mobile app-without having to take legacy systems into consideration. N26 is one of the few fintech banks that is hosted entirely in the cloud on a single system. N26 is able to take advantage of a modern technology stack and has over 100 microservices running in production in different software languages and frame- works. For instance, in connection with its expansion into the United States and Brazil, N26 software engineers introduced a new layer for the configuration of geographic regions into their software application and infrastructure architecture. In the modern mobile economy, this can be an important competitive advantage.
Stalf and Tayenthal conceived N26 as offering simple and customer-centric processes that could be used anywhere in the world. All of the bank's processes can be carried out completely online, from identification via video chat to opening an account. In its advertising, N26 boasts that an account can be opened within 8 minutes. And N26 aims to grow further: the number of customers world- wide was expected to double in 2020 from 5 to 10 million, with COVID-19 hastening the adoption of digital banking. N26 has responded by accelerating the development of various new features, such as an instant banking feature that allows customers to add a digital version of a new card to their mobile wallet, giving them immediate access to contactless payments.
N26 previously introduced Cash26 to further improve their services in cash- based operations. This service allows customers to deposit or withdraw cash at checkout across a network of partner companies: the N26 app generates a bar- code that controls the withdrawal or deposit, and this is simply scanned at the partner company's checkout to complete the transaction.
Banks have always been an attractive target for criminals, and their IT systems get more than their fair share of cyberattacks. N26 is investing heavily in the development of security systems, including the use of artificial intelligence, to combat phishing, a common problem in online banking, as well as other forms of cyberattack. It has also increased the number of customer service personnel to over 600 people in order to be able to offer better customer support. It expects to operate at a break-even level by the end of 2021.
Perform the Feasibility Analysis (Technical, financial, operational, and time feasibility) Make sure to cite all references used in the section, within this section. Do so in APA format.

Trending nowThis is a popular solution!
Step by stepSolved in 3 steps

- By how much did Netflix raise its prices in early 2019? How is Netflix justifying its price increase to customers? At what price point do you believe Netflix would begin to see an actual decline in subscribers if it continued to raise prices? What type of marketing research do you think Netflix conducted prior to finalizing the price increase? In your view, will this price increase help Netflix to maintain its competitive advantage in the streaming video market?arrow_forwardWhen can market fail? List and briefly explain at least 2 instances of market failure(explain why companies do not address these but government needs to do so). Compare and contrast economic policies with social assistance policies.arrow_forwardUntil 2007, CrossRock was seen by insiders, customers and many in the wider financial community as a successful financial services company offering mortgage products to the United Kingdom market and providing a portfolio of savings products. Initially, like other traditional building societies, CrossRock relied on its saving products to fund much of its lending but over time, it started to source more and more of its funding through wholesale borrowing on capital markets, bonds and securitized loans. These new sources of funding provided a platform for expansion and the development of a new profitable business model that involved lending higher risk mortgages product (loans of more than 100% of the property value) and making these loans available to a wider customer base, including some customers who, by industry standards, would not have been judged as able to afford the repayments. While property value continued to increase, this business model was very successful and CrossRock…arrow_forward
- What is the bunker surcharges how impact to oil prices?arrow_forwardWhat are an argument and an example of why Walmart failed to enter the German retail market?arrow_forwardWhy did the value of the Indian rupee decline against that of the US dollar after the US Fed had announced that it would begin to wind down its economic stimulus program?A. Increase in US interest rateB. India's dependence on US capitalC. US's money supply expansionD. India's restriction on foreign capitalarrow_forward
- Which is a true statement? Exchanging goods or services directly without the use of money is switch trading. O Switch trading is another term for bartering. O GDP exchanged for GWP is switch trading. O Switch trading typically involves more than two trading partner countries.arrow_forwardWith which products do Visa and Mastercard compete with American Express?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning





